Shoppers Drug Mart Stores Support Fight against Cancer Blues on May 2

REGINA, April 28, 2015 /CNW/ - Shoppers Drug Mart stores across the Prairie and Atlantic provinces will be hosting in-store Spring Beauty Gala events on Saturday May 2, 2015 in support of Look Good Feel Better, Canada's only charitable cancer program dedicated to empowering women to manage the effects that cancer and its treatment can have on their appearance.

"Cancer is not just physically painful, exhausting, and debilitating—it affects the way you look, and the way you see yourself," said Sherry Abbott, Executive Director of Beauty Gives Back, home of the Look Good Feel Better program.  "The funds raised through this creative Shoppers Drug Mart partnership will go a long way in providing free support to women who are battling cancer and its emotional impacts – what we call the Cancer Blues."

Funds raised will support Look Good Feel Better workshops offered at 118 cancer care facilities and hospitals across the country. At each workshop, women with cancer are provided tips and techniques on cosmetic applications, nail and skin care, hair alternatives and cosmetic hygiene, to help regain self-confidence, both physically and emotionally.

Spring Beauty Gala events will include activities such as skin analysis and makeup applications as well as special draws and raffles. Tickets are available for $10 and can be purchased at your local Shoppers Drug Mart. Half ($5) of each ticket sold will be donated to Look Good Feel Better, while the remaining $5 can be redeemed on any cosmetic purchase made at Shoppers Drug Mart during the event.

Beyond the Look Good Feel Better program, Shoppers Drug Mart WOMEN is the proud title sponsor of FacingCancer.ca, a companion program to Look Good Feel Better. Launched in 2010, FacingCancer.ca is an online community for women with cancer and their support newtorks.

About the Programs

Look Good Feel Better is Canada's only cancer charity dedicated to empowering women to manage the effects that cancer and its treatment can have on their appearance. At the heart of the program is the free, two-hour hands-on workshop where women with cancer learn simple cosmetic techniques, nail and skin care tips, hair alternatives and cosmetic hygiene, to help them look a little more like themselves again. Beyond beauty, it's the support from other women, the sharing of empowering information, support of compassionate volunteers and laughter that helps workshop participants gain confidence, lift spirits and take control.

FacingCancer.ca is a companion program to Look Good Feel Better, offering an online community where women with cancer and those who support them can share, confide and connect with each other to help manage the social and emotional effects of living with cancer.

About Shoppers Drug Mart Corporation Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing.  The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With more than 1,258 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada.  The Company also licenses or owns 51 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale.  As well, the Company owns and operates 70 Shoppers Home Health Care stores, making it the largest Canadian retailer of home healthcare products and services.  In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities. Shoppers Drug Mart is a unique and independent operating division of Loblaw Companies Limited. For more information, visit www.shoppersdrugmart.ca.

SOURCE Beauty Gives back

For further information: Media Contact: Sarbjit Kaur, Argyle Communications, SKaur@argylecommunications.com, 416-274-5324; Chantal Richard, Beauty Gives Back, chantal@beautygivesback.ca, 905.890.5161 x 246

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