Shoemaker Bata Selects New CEO

LAUSANNE, Switzerland, April 6, 2016 /CNW/ - Alexis Nasard is now leading Bata's global branded, retail and e-commerce footwear business effective since April 4, 2016.

Bata announced that Alexis Nasard has been selected as Group Chief Executive Officer. Nasard assumed the new role on April 4, 2016. He joins Bata ( with 24 years of experience in consumer goods, 6 years at Heineken, most recently as President of the $8 billion Western European business, and as Global Chief Marketing Officer for their extensive number of global and local brands.

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"I am very excited at the opportunity to work with the Bata team to further develop the company and its brands, particularly the Bata brand, through a fast-changing consumer and retail environment, building on the Company's strong assets and global footprint," said Alexis Nasard.

During his 17 years at Procter & Gamble, Mr. Nasard held various senior management roles including defining the strategies for new product categories and selling through various retail channels both in developed and emerging markets.

Mr. Nasard has an MBA from the University of California at Berkeley (Haas School of Business), and a Master's in Engineering from St. Joseph University (Beirut).

"I am delighted to welcome Alexis who, with his impressive global background and strategic experience, will help us to identify global opportunities to accelerate Bata's growth," said Christopher Kirk, Bata Chairman.

Thomas G. Bata welcomed Alexis, "We share the same core values which fit the Bata culture. I am confident that through his leadership and team-building skills he will drive new growth and performance for the Group beyond its 122nd year."

- Cross reference: Picture is available at AP Images ( -

About Bata: 

Founded in 1894, The Bata Shoe Organization is one of the world's leading manufacturers and retailers of quality footwear, with over 30,000 employees, 24 production facilities, 5,000 international retail stores, and a presence in over 70 countries.

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SOURCE Bata Brands SA

For further information: Davide Zornetta, Bata Brands,, +41-21-613-40-03

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