Shiseido (Canada) Inc. launches domestic operations of Laura Mercier cosmetics, following 2016 acquisition by Shiseido Americas Corporation

TORONTO, May 4, 2017 /CNW/ - Shiseido (Canada) Inc. is pleased to welcome iconic and empowering French cosmetics brand Laura Mercier® to its roster of prestige cosmetics, skincare and fragrances, which includes Shiseido, Clé de Peau Beauté, NARS, BareMinerals, Buxom, and the Shiseido Fragrances brands Issey Miyake, Narcisco Rodriguez, Elie Saab, Azzedine Alaïa, Serge Lutens, Salvatore Ferragamo and Dolce & Gabbana.

Shiseido (Canada) Inc. commenced sales, marketing, public relations, and logistical operations of Laura Mercier cosmetics and RéVive skincare in April 2017. This follows the 2016 acquisition by Shiseido Americas Corporation, a subsidiary of Shiseido Company, Limited, of both of these brands.

"Laura Mercier's belief that what makes you unique makes you beautiful has resonated well with its loyal and fast growing customer base," says Marc Rey, President and Chief Executive Officer of Shiseido Americas. "And we couldn't be happier to play a role in expanding the reach of the brand's iconic French elegance and inspiring innovation."

Laura Mercier's philosophy centres on the Flawless Face, the concept that "less is more," and perfecting the skin as the key to a beautiful, timeless and sophisticated look. Laura Mercier's innovative product line is renowned among professional makeup artists for accentuating their clients' natural beauty.

The brand will benefit from Shiseido Americas Corporation's ongoing commitment to cosmetic artistry though its Global Centers of Excellence for skincare, colour cosmetics, and digital, as well as the Shiseido Americas Innovation Center's approach to amplifying market impact and boosting awareness.

Canadian consumers, retail partners, and media can expect exciting developments in store activities, digital communications, media and influencer outreach, and career opportunities with Laura Mercier as part of Shiseido (Canada) Inc. initiatives to expand the brand's presence across the country.

"Through Laura Mercier's exceptional products and her investment in the brand's Makeup Artist Collective, which includes celebrity makeup artists Pati Dubroff and Jenn Streicher, and renowned digital fashion influencers like Suki Waterhouse, the brand has done an incredible job of connecting with consumers through engaging and aspirational content," says Louanne McGrory, President, Shiseido (Canada) Inc.

"The Canadian Laura Mercier team looks forward to further acquainting our retailers, media, influencers, and especially our consumers—the most important priority for all of our brands—with Laura Mercier through retail excellence, beautiful events and innovative partnerships."

As the personal makeup artist to celebrities such as Sarah Jessica Parker, Madonna, Julia Roberts and Juliette Binoche, Laura Mercier has contributed to high-profile magazine covers and editorial shoots and developed iconic products including Translucent Loose Setting Powder, Primer, Tinted Moisturizer and Secret Camouflage since the brand's launch in 1996.

Laura Mercier is an international brand sold globally in retailers such as Sephora, Nordstrom, Bloomingdales, Space NK, Selfridges and online at Lauramercier.com. In Canada, Laura Mercier products are available at Sephora, Holt Renfrew, Nordstrom, and Saks Fifth Avenue.

ABOUT LAURA MERCIER

Laura Mercier Cosmetics was founded in 1996 by French Makeup Artist Laura Mercier, the pioneer of the Flawless Face. This global luxury line of Makeup, Skincare, Body & Bath and Fragrance is known for its iconic makeup artistry and techniques.  The brand is centered on Laura Mercier's personal philosophy that "what makes you unique makes you beautiful."  Laura is the innovative force behind the award-winning products, French aesthetic and artistry techniques, helping every woman look – and feel – her best.  Acquired by Shiseido in 2016, Laura Mercier Cosmetics are distributed through specialty, beauty and department stores around the world. For more information, visit: https://www.lauramercier.com.

ABOUT SHISEIDO COMPANY, LIMITED

Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with roots in Japan, the name Shiseido has come to represent the world's highest standards of quality. Shiseido's global selection of skincare, makeup and fragrance includes a high-performance category for special skincare, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after 145 years in business, Shiseido group brands are now sold in over 120 countries and regions. For more information, please visit http://group.shiseido.com/.

SOURCE Shiseido



For further information: please visit http://group.shiseido.com/. For more information, please contact: Katherine Hamilton, Devon Consulting, katherine@devonconsulting.ca, 647-407-5438; Adrienne Fraser, Devon Consulting, adrienne@devonconsulting.ca, 905-464-4167

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