Comprehensive Partnership Includes Special Events, Sponsorships,
Integrations and Endorsements by Host, Scott McGillivray
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TORONTO, Jan. 30, 2013 /CNW/ - Shaw Media announced today an industry leading partnership with CIBC for HGTV Canada's Income Property. Hosted by Scott McGillivray, Income Property has attracted enormous attention across the country over its first six
seasons, and with its recent expansion to a full hour, the hit show is
poised to build on its already impressive audience.
The partnership agreement includes strategic in-show integrations;
personal appearances and speaking engagements with Scott at CIBC
events, in branch promotions, digital and social integrations and more.
"With three equal partners, this goes far beyond any sponsorship deal to
date," said Errol Da-Re, Senior Vice President, Sales for Shaw Media. "We'll be working closely with CIBC along with Scott and his team on
this innovative approach to merge our assets and connect with Canadians
like never before. We will be reaching consumers in multiple areas -
from their living rooms to their local CIBC branch."
"CIBC is very excited to be working with trusted Canadian real estate
and home renovation expert and host of HGTV's Income Property, Scott McGillivray. Working together we can help our clients who want
to better equip themselves with financial know-how prior to buying or
renovating their home," said Veni Iozzo, CIBC's Senior Vice-President, Marketing and Strategy."
The all-new season of Income Property premieres this Thursday at 9pm ET/PT on HGTV Canada, which reveals McGillivray as a triple threat expert in real estate,
renovation and finance. He'll guide couples through the full costs and
benefits of income property ownership in order to make their financial
dreams a reality - from buying the house, building the suite and
finally banking the rental cheques.
HGTV Canada is a Shaw Media Network
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing
consumers with broadband cable television, High-Speed Internet, Home
Phone, telecommunications services (through Shaw Business), satellite
direct-to-home services (through Shaw Direct) and engaging programming
content (through Shaw Media). Shaw serves 3.4 million customers,
through a reliable and extensive fibre network. Shaw Media operates one
of the largest conventional television networks in Canada, Global
Television, and 18 specialty networks including HGTV Canada, Food
Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and
New York stock exchanges and is included in the S&P/TSX 60 Index
(Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw,
please visit www.shaw.ca.
CIBC is a leading North American financial institution with nearly 11
million personal banking and business clients. CIBC offers a full range
of products and services through its comprehensive electronic banking
network, branches and offices across Canada, and has offices in the
United States and around the world. You can find other news releases
and information about CIBC in our Press Centre on our corporate website
SOURCE: HGTV - Home and Garden Television
For further information:
For media inquiries, please contact:
Director of Corporate Communications
Director, External Relations and Media