Kobo Users Can Share their Reading Life with Friends on the New App for
TORONTO, Jan. 18, 2012 /CNW/ - Kobo, a global leader in eReading with
over 7 million users in over 170 countries worldwide, today announced
the integration of Reading Life on the Kobo iOS eReading app with
Facebook Timeline; elevating the traditionally solitary pastime of
reading into a more dynamic activity to be shared with friends online.
Kobo is proud to be one of a select few kicking off the launch of apps
for Facebook Timeline; apps that allow users to bring their timelines
to life through sharing what they're doing, music they are listening
to, books they are reading, and more.
Starting today, people on Facebook can download the Kobo iOS app, and
add Kobo Reading Life to their timeline. With Kobo Reading Life they
can share their latest eBook activity with friends, from showing off
their current read to staying atop of the hottest eBooks. Building upon
the free downloadable Reading Life app launched in 2010, this new
Reading Life feature for timeline adds a new dimension in Kobo's
commitment to making reading a more engaging social experience.
"We know that readers have always loved sharing their experience with
books, but organizing a book club isn't always feasible in our
fast-paced, digital world," says Dan Liebu, Kobo Inc.'s Chief
Technology Officer. "With the rise of social media and the growing
popularity of apps, reading doesn't have to be done alone - it's
something that can be shared with friends."
"Reading Life for Facebook Timeline gives you a way to let others know
what's in your library while moving beyond simply sharing titles; this
app is about sharing Kobo reading experiences in a fun and exciting
The new app allows people to post every aspect of their reading
experience: from reviewing and recommending eBooks, to sharing passages
and keeping tabs on what friends are reading. People can also earn fun
badges for hundreds of reading activities, like the Papillion (for
extreme social sharers), the Twain (for daily readers), and the
Witching Hour (for readers who read into the wee hours of the night).
The Reading Life app for Facebook Timeline builds on Kobo's 'Read
Freely' philosophy, which seeks to provide the ultimate reading
experience any time, any place by giving consumers the freedom to read
any book on any device - and to be able to get more from their reading
"Reading Life for Facebook Timeline is a celebration of reading, where
it's not just about individual books but rather a way to share you
reading life with friend everywhere," says Liebu. "Reading often plays
a key role in all our lives - whether temporarily transporting us away
from reality or bringing an important issue front and centre. This app
encourages discussion around reading, which really is embedded into our
The Reading Life application is available for the Kobo iPhone and iPad
App and will soon be available on other Kobo platforms… For more
information, visit www.kobo.com/readinglife. To download the apps visit: For iPhone: www.kobo.com/iPhone, and for iPad: www.kobo.com/iPad.
About Kobo Inc.
Kobo is a global eReading service with more than 2.5 million eBooks,
magazines and newspapers - one of the largest eReading catalogues in
the world. As part of its "Read Freely" mentality, Kobo believes
consumers should have the freedom to read any book on any device and
has attracted millions of readers from more than 100 countries across
the globe. Kobo has top-ranked eReading applications for iPad, iPhone,
BlackBerry, Android, Windows and MacOS, and is the eReading application
of choice for leading tablet OEMs. Kobo eReaders, including the Kobo
Touch and the newly launched Kobo Vox are available at leading
retailers, including Indigo, Walmart, Best Buy, Target, Future Shop,
WHSmith, FNAC, Collins Booksellers and Whitcoull's. Kobo's innovative
Reading Life is an industry-first comprehensive social eReading
experience where Kobo users can earn awards simply for time spent
reading and encouraging others. For more information on Kobo, and to
download free eReading apps, visit www.kobo.com.
Facebook® is a registered trademark of Facebook, Inc.
SOURCE Kobo Inc.
For further information:
Karina St. Jean | Carol Lee
Rogers & Cowan
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