Servus Credit Union launches a kindness movement: $200,000 to be given away
through the Feel Good Ripple

EDMONTON, Oct. 14 /CNW/ - A kindness movement is about to sweep the province as Servus Credit Union launches the Feel Good Ripple, a community initiative to inspire people to do something nice for someone. To kick-start the movement, Servus Credit Union is giving away $10 (while quantities last) to each person who wants to participate, and has pledged $200,000 to the initiative. "We are asking everyone in our communities, How will you use $10 to make someone's day?" said Garth Warner, President and Chief Executive Officer of Servus Credit Union. "If each $10 leads to an act of kindness, there will be 20,000 positive connections made. And if each of those recipients passes the feeling along one time, we could see a significant impact on the community."

Servus Credit Union is distributing the $10 bills at each of their branch locations across the province while supplies last. Anyone can participate in the initiative. Just visit a branch to pick up a $10 bill and pledge to use it on a Feel Good Ripple. The kind gesture can be anything the participant dreams up, like plugging someone's expired parking meter or giving a stranger a bouquet of flowers. "All credit unions are built on a foundation of community values such as sharing and supporting. The Feel Good Ripple is inspired by our commitment to these values and our commitment to building harmonious communities," said Mr. Warner.

Participants are asked to encourage the recipients of the Feel Good deed to perform their own kindness gesture to keep the Ripple alive. Servus Credit Union will provide participants with a Ripple Card to pass along when the Feel Good Ripple takes place. The Ripple Card reminds participants to visit the initiative website, feelgoodripple.ca, to add their kind act to the tally and share their stories of giving and receiving. Stories can also be shared in branch. "The simple gesture of buying coffee for a stranger can go a long way in building community spirit," said Mr. Warner.

The Feel Good Ripple reinforces Servus Credit Union's strong, cooperative beliefs. These beliefs are witnessed every day through Servus' member-owner structure, profit sharing and active service in the community. "We are more than financial services - our community contributions are as important as our financial services," said Mr. Warner.

Servus Credit Union launches the Feel Good Ripple on October 15, 2009 to coincide with International Credit Union Day, an annual celebration and opportunity for credit unions to further instill their cooperative philosophy of people helping people. Along with $200,000 in $10 bills and 20,000 good deeds, the Feel Good Ripple includes a contest to win one of 10 $500 donations to the charity of the winner's choice. Anyone over 18 can enter the draw, online or in-branch, and extra entries are given for every story shared on the website or in-branch. The contest closes December 1, 2009.

About Servus Credit Union Ltd.

Servus Credit Union is a full service member-owned financial institution serving more than 400,000 members through a network of more than 100 locations in 62 Alberta communities. Through the November 1, 2008 amalgamation with Common Wealth Credit Union and Community Savings, Servus has almost $10 billion in assets, making it the largest credit union in Alberta and the first province-wide credit union in the country. The credit union provides a complete line of banking services, including registered accounts, financing, investments, insurance, commercial banking, 24-hour on-line and telephone banking. Servus Credit Union member-owner deposits, including accrued interest, are 100% guaranteed by the Credit Union Deposit Guarantee Corporation. Operations are managed through the Edmonton head office with regional offices in Lloydminster and Red Deer. For more information, call 780.496.2000, toll free 1.877.496.2151, or visit www.servuscu.ca.

    
                                                                Backgrounder

    Feel Good Ripple Facts
    ----------------------
    

What - The Feel Good Ripple is an initiative created by Servus Credit Union to start a kindness movement across Alberta.

Who - The Feel Good Ripple is open to everyone; being a credit union member is not required.

How - Servus is providing the tools to get people thinking about and then actually doing something nice to make someone's day. To kick-start the movement, a total of $200,000 is being distributed $10 at a time to people who are committed to performing an act of kindness for someone. All a participant has to do is visit a Servus Credit Union branch, request to be part of the Feel Good Ripple, use their $10 towards helping someone in the community and give that person a Ripple Card that explains the movement and encourages them to do the same. Another tool to encourage participation is the chance for someone to win one of 10 $500 donations to a charity of their choice. All they have to do to enter is to share their experience either online at feelgoodripple.ca or in-branch. This way people will see the impact the Feel Good Ripple is making across the province and beyond and be inspired to participate.

When - October 15th, International Credit Union Day 2009, is the official launch of the Feel Good Ripple and it continues as long as Feel Good Ripples are created. The contest closes midnight December 1, 2009.

Where - $10 Packages and Ripple Cards will be distributed through each Servus Credit Union branch across Alberta while quantities last. Participants can share their experiences and enter to win the contest online at feelgoodripple.ca or in-branch.

Why - Servus is launching the Feel Good Ripple with the hope of instilling cooperative values and inspiring goodwill to create harmonious communities throughout Alberta and beyond. The Feel Good Ripple demonstrates Servus' role as a contributing member of the community and not just a financial institution. Servus is different than banks in that we have strong cooperative beliefs, our customers are also member-owners, we share profits with member-owners, protect them with a 100% deposit guarantee and invite them to run for and democratically elect our Board of Directors.

    
    Good Deed Ideas
    ---------------
    

How would you make someone's day with $10? We've got a few suggestions to get you started, as well as some no-cost ideas that you can continue to do on your own.

    
      Buy flowers for the grocery store cashier
      Buy the coffee for the person behind you in line at the drive thru
      Plug a loonie into 10 expired meters on the street
      Purchase 10 toys at the dollar store and hand them out to kids
      Give a 'starving student' a gift certificate for a movie
      Give $10 to a homeless shelter to pay for lunch or dinner supplies
      Smile at everyone you meet
      Volunteer your time for a worthy cause
      Walk your friend's dog
      Rake your neighbour's leaves
      Bake cookies for your child's teacher
    

Learn more ideas by reading about the kind gestures others have been inspired to do by visiting www.feelgoodripple.ca.

    
    What is the Feel Good Ripple Card?
    ----------------------------------
    

Each $10 bill given out is accompanied by a Ripple Card that explains the Feel Good Ripple. When a person uses the $10 to make someone's day they will give the Ripple Card to the recipient as a reminder for them to also make someone's day. The Ripple Card is intended to pass from hand to hand over and over as Feel Good Ripples continue to occur.

    
    www.feelgoodripple.ca
    ---------------------
    

The Feel Good Ripple website is a forum for sharing experiences in giving or receiving kind gestures through video, photos or stories. A live tally will track how many Feel Good Ripples are created. There are also links to send invites to your friends and family via Facebook, Twitter and email. Users can also enter the Feel Good Ripple contest online during the contest period.

    
    What is the Feel Good Ripple contest?
    -------------------------------------
    

In keeping with making a difference in our communities and to encourage participation and story sharing, Servus Credit Union is offering anyone who does something nice for someone to enter a contest for a chance to win one of 10 $500 donations to the charity of their choice. By sharing stories, others will see the impact the Feel Good Ripple is making across the province and beyond and be inspired to participate.

Entries can be submitted either online or in-branch for every kind act performed. No purchase is necessary and the contest is open to people 18 years of age and older. The contest closes midnight December 1, 2009. Winners will be notified by December 8, 2009 and announced at feelgoodripple.ca and in-branch.

    
    About International Credit Union Day
    ------------------------------------
    

International Credit Union Day is recognized by 177 million credit union members in 96 countries. It is celebrated every year on the third Thursday of October and serves as a chance to reflect upon the impact credit unions make on the community.

SOURCE SERVUS CREDIT UNION LTD.

For further information: For further information: Michael Dickinson, Director Corporate Communications, Servus Credit Union, T: (780) 638-8012, C: (780) 910-8712, Email: mdickinson@servuscu.ca

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SERVUS CREDIT UNION LTD.

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