Offering fans MLB / MiLB game highlights via their preferred news sites
NEW YORK, NY, July 9, 2014 /CNW/ - SendtoNews is pleased to announce it
has signed a multi-faceted, multi-year agreement with MLB Advanced
Media ("MLBAM") for the global syndication of Major League Baseball
("MLB") and Minor League Baseball ("MiLB") short-form digital video
Under the terms of the agreement, SendtoNews will have digital
distribution rights to MLB game highlights, interviews, top plays and
other MLB-related video to local news sites throughout the United
States and Canada. In addition, the agreement provides for expanded
digital rights to distribute MLB video content globally, excluding
certain territories where MLBAM has existing digital distribution
partnerships. The agreement also includes archived content, long-form
original programming and global rights for the distribution of MiLB
short-form digital video content.
"MLBAM has long been one of the most prolific sports content creators in
the world and its vast library of content generated throughout the 2500
game baseball season is the holy grail of sports video highlights," states Greg Bobolo, CEO. "MLBAM is one of the most successful technology companies in the world
and to become a global syndication partner is another huge market
validation for SendtoNews and a strong statement about the capabilities
of our syndication platform, our business model and our people. We are
excited and honored to enter this partnership."
"This partnership is reflective of our long-standing commitment to bring
baseball content directly to fans across a variety of platforms,
specifically leveraging the SendtoNews syndication platform to reach
our fans through their preferred news sites," states Alexander Pigeon, VP, International, MLBAM.
"There is an enormous wealth of highly sought-after content available to
SendtoNews through these two properties," continued Mr. Bobolo. "This inventory will prove invaluable to our publishing partners for
attracting readers and developing readership loyalty."
Headquartered in Victoria (British Columbia), with affiliate offices in
New York, San Francisco, Toronto, Vancouver and London (UK), SendtoNews
is the fastest growing syndicator of sports video highlights in the
world. The company currently monetizes and distribute game highlights,
player interviews and other fan-interest content for more than 75
sports leagues on four continents, including the NFL, NASCAR, PGA Tour,
Premier League Soccer and Major League Baseball. Its broadcast and
publishing partners represent more than 1000 television, radio, print
and online news outlets.
SendtoNews also operates the industry's only Premium Advertising Network, where it packages and connects new, exclusive inventories of sports
video content with large-scale, creative advertising opportunities for
About MLB Advanced Media, LP
Established in June 2000 following a unanimous vote by the 30 Major
League Baseball club owners to centralize all of Baseball's Internet
operations, MLBAM is the interactive media and Internet marketing
company of Major League Baseball.
MLBAM manages the official league site, MLB.com, and each of the 30
individual Club sites to create the most comprehensive Major League
Baseball resource on the Internet. MLBAM also develops, deploys and
distributes the highest-grossing sports app, At Bat, as well as manages
live video content for dozens of clients. It captures, encodes and
distributes tens of thousands of live video events annually, powering
more live events on the Internet than any other property in the world.
For further information:
Matthew Gould, MLB Advanced Media
David Davies, SendtoNews