Selling to the World: Championship Selling Program Offered in Western Canada

CALGARY, March 7, 2017 /CNW/ - In an increasingly globalized world, Canadian companies need to compete and win in the competitive international marketplace. The Conference Board of Canada, in partnership with Optimé International and CompreCultures Ltd., have developed an advanced sales skills program aimed to help Canada's most innovative companies grow their business globally. This new "Championship Selling™" program titled – "A Passport to Global Markets" will launch this spring in locations across Western Canada.

"The Canadian innovation challenge boils down to great people and great ideas but poor commercialization," says Bruce Good, Executive Director, Centre for Business Innovation at The Conference Board of Canada. "The ability to commercialize and learn how to "sell" our innovative ideas, products and services are skills that are in need in Canada and we are confident this new program will ensure sales professionals have the skills and tools to compete in a global marketplace." 

The program will challenge participants on how they think about sales and helps them develop the skills needed to sell in global markets. Using real-world examples, modern sales techniques and processes, Championship Selling™ will focus on cross-cultural communications, performance metrics, hiring and developing professionals, tailoring the sales solution, and identifying new market opportunities in an increasingly complex global market.

While the program is currently offered by the University of Manitoba and the Saskatchewan Polytechnic, The Conference Board of Canada is actively establishing delivery partners across the country to bring this to as many of Canada's innovators as possible.

The Conference Board of Canada is Canada's largest non-partisan, not-for-profit, evidence-based research organization empowering Canadians and key decision-makers with insights and knowledge in economic forecasting, public policy, and organizational performance.

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SOURCE Conference Board of Canada

For further information: Yvonne Squires, Media Relations, The Conference Board of Canada, Tel.: 613-526-3090 ext. 221, E-mail: corpcomm@conferenceboard.ca; or Bruce Good, Executive Director - CBI, Conference Board of Canada, Office: 613-293-6206, Email: Good@conferenceboard.ca

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