TRADING SYMBOL: The Toronto Stock Exchange - SCU
MISSISSAUGA, ON, Feb. 3, 2014 /CNW/ - The Second Cup Ltd. ("Second Cup"
or the "Company") The Second Cup today announced that Alix Box has been
appointed President and Chief Executive Officer and a member of the
Board of Directors, effective February 24, 2014. Ms. Box succeeds
Stacey Mowbray, who will leave the company to pursue other
Ms. Box brings a wealth of retail leadership experience to Second Cup.
For the past six years, Alix has been a member of the senior leadership
team at Holt Renfrew, most recently as Senior Vice President, Retail.
During this period, she helped lead a strong resurgence of service and
sales growth for Holt Renfrew. Previously, Ms. Box was Vice
President, Operations, Company and Licensed Stores at Starbucks Coffee
Company, where she was responsible for 675 stores across Canada.
During her ten years at Starbucks, Alix built a culture of exceptional
team building and the Canadian operations achieved strong growth in
sales and profitability.
Michael Bregman, Second Cup's Chairman, said "Alix possesses the ideal
combination of related retail experience and leadership attributes to
lead Second Cup into a new era of success. She has an extraordinary
track record and is driven to deliver sustainable, long-term value for
Second Cup shareholders and franchise partners."
Alix Box commented, "I am very excited to join Second Cup. Second Cup
has an iconic Canadian history and I believe together we can build an
even brighter future. I am eager to work with our loyal franchise
partners to improve café performance while providing Canadian coffee
lovers with an upgraded, modernized vision for the future."
Stacey Mowbray stated, "I have enjoyed serving as Second Cup's President
and Chief Executive Officer and believe the company is poised for great
success in the future. I will remain in my position until Alix arrives
and will help to ensure a seamless transition". On behalf of the Board,
Mr. Bregman said, "I thank Stacey Mowbray for her six years of service
leading Second Cup. Stacey has worked very well with the new Board of
Directors and has helped greatly through this period of transition. We
wish her great success in her future endeavours."
About Second Cup®
Founded in 1975, Second Cup® is Canada's largest specialty coffee
franchisor operating more than 350 cafés across the country. All 4,000
Second Cup® associates are trained coffee experts who handcraft over
1,000,000 coffee and tea beverages every week, and are committed to
ensuring "there's a little love in every cup.™" For more information,
please visit www.secondcup.com or find us on Facebook and Twitter.
SOURCE: The Second Cup Ltd.
For further information:
Please contact Steve Boyack, Chief Financial Officer, (905) 362-1818 or email@example.com.