TORONTO, April 18, 2012 /CNW/ - There's even more love in every cup, as
two leading Canadian-born organizations, Second Cup and Free The Children, announce a long term partnership to connect, engage and provide a
space for Canadians to create positive change, domestically and
The announcement was made yesterday, April 17, 2012, at Second Cup's
Franchise Partner Convention in Henderson, Nevada. Co-founder of Free
The Children, Marc Kielburger, addressed more than 225 franchise
partners on the new partnership.
"Our team at Free The Children is honored to have the dedicated support
of Second Cup and excited to see this partnership come to life across
Canada," said Kielburger. "Second Cup's passion and care towards making
our local communities and the world a better place is truly inspiring
and we can't wait to bring this message to life at Second Cup locations
across the nation."
Through this relationship, Second Cup will offer a place for individuals
to connect, meet, and become actively involved with Free The Children.
The organization is an international charity and educational partner,
committed to empowering youth domestically, through stadium events such
as We Day, and internationally, through its long term sustainable development
"We are delighted to partner with Free The Children, working and
supporting them on their local and global initiatives," says Stacey
Mowbray, President and CEO of Second Cup. "Having an active role in
our café communities is essential to the Second Cup brand. Partnering
with a genuine and caring group that has such a great impact on so many
people both locally and globally, we know that not only will our more
than 4,000 employees be proud to be a part this movement, so too will
our valued guests."
Free The Children provides the tools, resources and guidance to help
individuals take action on the issues they are passionate about both at
home and abroad. With more than 360 cafés across Canada, Second Cup
will provide a foundation for individuals to connect, engage and
inspire, further supporting this social movement.
This long term partnership will enable more than 4,000 Second Cup
employees to participate in a tangible movement to make the world a
better place. Over the coming months, Second Cup will be rolling out a
number of different initiatives supporting Free The Children's domestic
and international programs with opportunities for employee and guest
engagement. Look for this partnership to come alive in Second Cup cafés
across the country and on Facebook, with inspiring and engaging activations and initiatives, providing an
enhanced experience to patrons year round.
About Second Cup
Founded in 1975, Second Cup® is Canada's largest specialty coffee franchise operating more than 360
cafés across the country. All 4,000 Second Cup® associates are trained Trusted Coffee Experts™ who handcraft over 1,000,000 coffee and tea beverages every week, and
are committed to ensuring "there is a little love in every cup." For
more information, please visit www.secondcup.com or find us on Facebook and Twitter.
About Free The Children
Free The Children is the world's largest network of children helping
children through education, with more than one million youth involved
in our innovative education and development programs in 45 countries.
Founded in 1995 by international child rights activist Craig
Kielburger, we are a charity and educational partner that believes in a
world where all young people are free to achieve their fullest
potential as agents of change. Our domestic programs educate, engage
and empower hundreds of thousands of youth in North America, the UK and
around the world. Our international projects have brought over 650
schools and school rooms to youth and provided clean water, health care
and sanitation to one million people around the world.
Free The Children has a proven track record of success. The organization
has received the World's Children's Prize for the Rights of the Child
(also known as the Children's Nobel Prize), the Human Rights Award from
the World Association of Non-Governmental Organizations, and has formed
successful partnerships with leading school boards and Oprah's Angel
Network. For additional information, please visit www.freethechildren.com.
SOURCE The Second Cup Ltd.
For further information:
Director of Marketing, The Second Cup Ltd.
905-362-1818 ext. 1557
PR Director, Free The Children
416-925-5894 ext. 805