Sears Offers Customers a Chance to See Justin Bieber While Saving for
Back-to-School

Additional promotional offers through "Customer Appreciation Weekend"
and "Preseason Snowblower Event"

TORONTO, Aug. 20 /CNW/ - Sears Canada Inc. (TSX: SCC) is offering a boost of confidence for cost-conscious Canadian families about to tackle back-to-school shopping with up to 30% off on kids' fashions - giving kids the look they want while being easy on parents' wallets. Sale prices start Saturday, August 21 and have been established to encourage customers to make Sears their first and only stop for kids' back-to-school fashion essentials. Sears is also promoting reduced prices on a wide range of products through its "Customer Appreciation Weekend" starting this weekend until Sunday, August 22 and up to "30X Sears Club Points" on all regular priced snowblowers during Sears "Preseason Snowblower Event".

Back To School:

Sears is making it easy for parents to give their kids the style they want with savings on a wide selection of on-trend kids' fashions in this week's flyer. Some examples include:

  • Save 30% on almost all kids' reg.-priced Justin Bieber, Paul Frank , Glee, Skelanimals, Hello Kitty, Barbie, TRANSFORMERS, Iron Man, Toy Story and Star Wars fashions, sizes 4-18
  • Save 30% on almost all boys' and girls' reg.-priced Nevada denim and separates, sizes 4-18
    • $6.99-$27.99, Reg. $9.99-$39.99
  • Save 30% on almost all reg.-priced Girl Confidential fashions, sizes 4-16 and boys' Extreme Zone fashions, sizes 4-18
    • $8.99-$27.99, Reg. $12.99-$39.99
  • Save 30% on almost all men's, women's and kids' reg.-priced athletic shoes and kids' shoes from national brands like Adidas, Nike, New Balance and Reebok
  • Save 30% on almost all reg.-priced backpacks
    • $13.99, Reg. $19.99

New Interest Free Option for Back-To-School:

These back-to-school fashions become even more affordable for parents with Sears new Buy-Now-Don't-Pay-For-Three-Months Interest Free Financing option with no minimum spend requirement. Customers can charge any purchase, across all Sears departments, to their Sears Card or Sears MasterCard with nothing paid upfront.

Justin Bieber Contest:

Sears is encouraging customers to enter Sears' Justin Bieber contest at href="www.sears.ca/justinbieber">www.sears.ca/justinbieber for the chance to see Justin Bieber live in concert.

Sears Very Important Family (V.I.F.) Event:

Customers can also receive a back-to-school coupon savings book during Sears Very Important Family (V.I.F.) Event on Friday, August 27 and enjoy a day of activities, fashions and giveaways for the whole family. Also, receive 10X Sears Club Points when you use your Sears Card or Sears MasterCard on kids' fashions, sizes 4-18, footwear and backpacks.

For Older Kids:

In addition to outstanding value on back-to-school fashions, Sears is rolling out, this fall, a unique new "modern shop", which has new brands including Kensie, Mac & Jac, and Guess in addition to Sears private brands such as Attitude and newly re-designed Nevada denim collection.

Customer Appreciation Weekend:

To encourage further savings for the whole family, Sears is holding a "Customer Appreciation Weekend" starting Friday, August 20 and ending Sunday, August 22 where customers can find deals such as 50% off on all national brand sofas when they buy the matching chair at regular price. All other furniture, sleep sets and major appliances are also on sale this weekend.

Preseason Snowblower Event: First Time Ever - 30X Sears Club Points

Sears is not only providing customers savings for the back-to-school season, but offering 30X Sears Club Points on snowblowers for the winter season. Customers are encouraged to shop early to avoid disappointment when the snow flies. The "Preseason Snowblower Event" taking place from Saturday, August 21 until Sunday, August 22 allows customers to receive the equivalent of up to $479 worth of Sears Club Points when they use their Sears MasterCard or Sears Card on their snowblower purchase. Some examples include:

  • Receive the equivalent of $479 in Sears Club Points with the purchase of a 27", 305cc CRAFTSMAN dual-stage snowblower with power steering.
  • Receive the equivalent of $359 in Sears Club Points with the purchase of a 30", 305cc CRAFTSMAN dual-stage snowblower.
  • Receive the equivalent of $299 in Sears Club Points with the purchase of a 24", 205cc CRAFTSMAN dual-stage compact snowblower.

With respect to prices at other retailers operating in Canada, Sears reminds customers of its Price Match Guarantee, which states that the Company will match any advertised price in Canada. Customers can find additional information and details at their local Sears store.

Sears Canada is a multi-channel retailer with a network of 197 corporate stores, 241 dealer stores, 31 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at href="www.sears.ca">www.sears.ca.


SOURCE Sears Canada Inc.

For further information: For further information:

Contact for Media:

Hina Sheikh
Sears Canada Corporate Communications
416.941.4423


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