Sears Canada Unveils an Exciting New Look and Style for its Annual Fall Catalogue

A Fresh New Direction Answering to the Modern Shopper in Modern Times

TORONTO, Sept. 2, 2016 /CNW/ - Today's Canadian families live a quick-paced schedule, in a fast-changing world.  They are tech-savvy, in-touch with the world around them and open to new and exciting ideas and solutions that make their lives simpler.  The new Sears Canada 2016 Fall catalogue, delivered to households across the country over the past several days, supports the needs of the modern family and is now ready for Canadians to shop. 

At first sight, it's obvious that this Sears Fall catalogue is different.  It is bold, compact, direct.  It's printed on high quality paper to make the images pop, and it's got attitude.  The catalogue is divided into two halves.  The cover of one half, titled "All About New!  All About Fall", heralds key Sears fashion looks of the season.  Flip the book over and the other half presents Sears Home, titled "Welcome Home".  Look inside and you'll find trends presented as seasonal lifestyle themes.  Specially-curated items are presented together to complete a stunning look and feel. 

As well as being delivered to households nationwide, the new Fall catalogue is gorgeously displayed for easy shopping online at the following link for the Fall Fashion section:
http://www.sears.ca/content/publications/virtual-catalog?flyer_run_id=132718&locale=en 
and at the following link for the Fall Home section:
http://www.sears.ca/content/publications/virtual-catalog?flyer_run_id=174944&locale=en

This is the first publication that features Sears Canada's new logo, unveiled on August 24.  The book also features Sears private brands and popular national brands, including new additions to the Sears lineup such as popular European brands like Produkt, Troy and Tom Tailor that offer a refreshing upbeat, urban attitude.  Whether looking to discover the newest must-have on-trend fashion, or stocking up on everyday essentials for themselves and their homes, Canadians can find it here!  New to this edition are special tear-out shop-and-save offers to help Canadians save even more on some of this Fall's most-wanted fashion and home items.

The Fall catalogue has been created around an omni-channel approach which puts the consumer's needs first.  Icons placed throughout the book suggest where web-shopping at sears.ca provides an expanded selection. The new catalogue complements a completely refreshed and easy-to-navigate sears.ca website, which is currently being piloted in Alberta and which will debut nationally later this year.  Today's styling with great quality at great prices is the basis on which items were selected for this publication.

"The approach we've taken with the Sears Fall catalogue reflects what Main Street Canadians tell us they want in all our shopping channels: a clean, uncluttered, easy to shop environment with high-quality, aspirational products at no-compromise prices," said Brandon G. Stranzl, Executive Chairman, Sears Canada Inc.  "We have totally updated the look and feel of the book and we believe Canadians will be pleased with the selection as well as the opportunity to save even more when buying online."

Comments from those who have already seen the new catalogue have been shared on social media.  Initial Twitter reactions in particular have been gaining traction, and the following are some examples of recent tweets:

@wendymacknight tweeted OK @SearsCA - just got your swanky Fall catalogue which looks remarkably high end & gotta say: you're wooing me back with your home stuff!

@rhondafriis tweeted @SearsCA I love the FALL2016 catalogue. haven't shopped Sears for  years, love #searsnewlook, you sure #pickeditupanotch #bedtimereading

@heidimatos2 tweeted LOVE THIS!!!! @SearsCA best look yet!! #loveyourhomewithsears #woodandmetal #searsgetsitright… https://www.instagram.com/p/BJifyh-ge7c/

The Sears Fall catalogue has everything Canadians need, including men's, women's, and children's apparel, footwear and accessories, plus items for the home including furniture, mattresses, décor accents, bed and bath, housewares, small kitchen appliances and major appliances, where Sears is the #1 retailer in Canada with all top 10 brands and a price match guarantee that beats any competitor's price by 10% if found to be less than Sears at time of purchase. 

About Sears Canada

Sears Canada is a multi-channel retailer with a network that includes 145 corporate stores, 76 Hometown stores, over 1,000 catalogue and online merchandise pick-up locations, 80 Sears Travel offices and a nationwide repair and service network.  Sears Canada is the #1 retailer of major appliances in Canada with all top ten brands.  The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

SOURCE Sears Canada Inc.

Image with caption: "Cover of the Fashion section of the 2016 Sears Canada Fall Catalogue (CNW Group/Sears Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20160902_C3671_PHOTO_EN_764727.jpg

Image with caption: "Cover of the Home section of the 2016 Sears Canada Fall Catalogue (CNW Group/Sears Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20160902_C3671_PHOTO_EN_764725.jpg

For further information: Contact for Media: Vincent Power, Sears Canada, Corporate Communications, 416-941-4422, vpower@sears.ca

RELATED LINKS
http://www.sears.ca

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