ORILLIA, ON, May 17, 2013 /CNW/ - Today Sears Canada Inc. (TSX: SCC) has
unveiled its latest Hometown concept store in Orillia, with a new
25,000 square-foot location, the largest independently owned and
operated Sears location in Canada. Sears Hometown stores, the Company's
Dealer network of independent owners in smaller markets, offer a unique
assortment of major appliances, mattresses, furniture, fitness and
high-quality seasonal goods such as barbecues, patio furniture and
outdoor power equipment such as tractors, lawnmowers and snowblowers.
This new Hometown store offers an enjoyable shopping experience that
incorporates updated visual presentation standards, less clutter and a
wider selection of merchandise offerings at everyday low prices. To
broaden its reach with customers, the store carries a large selection
of Sears Whole Home furniture and mattresses to complement the assortment of Home and
There is a renewed focus to promote the catalogue and online merchandise
pick-up desk with improved signage and marketing to attract additional
customers and drive revenue. The merchandise pick-up desk gives
customers easy access to Sears Canada's multi-channel shopping and
gives them the opportunity to order an array of Sears products not
typically found in Hometown stores.
With Calvin McDonald, President and CEO of Sears Canada and local
government dignitaries, Orillia store owners Martin, Angela, Grant and
April Russell will cut a ribbon to celebrate the store's grand opening.
At the event Sears Canada will donate $1,000 to Eat Well to Excel, the store's local community partner, an organization that provides a
nutrition program for school-age children in Simcoe County.
"The opening of the Sears Hometown store in Orillia is another important
milestone in our three-year transformation," said Mr. McDonald. "The
changes we are making to our Hometown stores coupled with our renewed
commitment to customer service, 90-day Price Protection on big ticket
items and 365-day mattress guarantee, Orillia and surrounding area
customers will have a Sears experience like no other in the country."
"Opening the Orillia store is just one of the initiatives we are
undertaking in our Hometown store network," added Mr. McDonald. "We
will continue to invest in this channel by opening additional stores
and refreshing existing stores later this year." "Today, the Orillia
Hometown store will host an exciting event for Sears customers," said
Martin Russell. "Following our ribbon-cutting event today, we invite
customers to join us tomorrow, Saturday, May 18, for a special customer
event. There are grand opening specials, refreshments in the store and
gift card giveaways."
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes
181 corporate stores, 248 Hometown stores, over 1,400 catalogue and
online merchandise pick-up locations, 101 Sears Travel offices and a
nationwide home maintenance, repair, and installation network. The
Company also publishes Canada's most extensive general merchandise
catalogue and offers shopping online at www.sears.ca.
SOURCE: Sears Canada Inc.
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