KITCHENER, ON, March 31, 2014 /CNW/ - Brick Brewing Co. Limited (TSX:
BRB) is adding to its portfolio of Seagram coolers, with the launch of
their new Seagram Lemon Lime and Orange Mango at The Beer Store across
Ontario this summer.
Six-can packs of Seagram Lemon Lime and Seagram Orange Mango start
distribution today as well as a new 12-can mixer pack offering a
variety of Seagram Wildberry, Iced Lemon Tea, Lemon Lime and Orange
"Seagram is the only national brand of coolers available at The Beer
Store. They are made with pure spring water, all-natural flavours and
no preservatives" said Russell Tabata, Chief Operating Officer. "It
gives customers a refreshing choice, especially for summer, and has a
flavour available to suit just about anyone's tastes" added Tabata.
"We launched Seagram Lemon Lime and Orange Mango to keep up with
evolving consumer tastes who demand more variety. The launch of these
new Seagram products at The Beer Store will be supported with a radio
campaign across Ontario and represents another great step forward for
our business" said George Croft, President and CEO of Brick Brewing.
"Seagram now offers an outstanding family of subtly flavoured, all
natural, pure spring water coolers that are conveniently located
wherever people buy beer" added Croft.
NEW 6-can packs of Seagram Lemon Lime and Orange Mango are available for
$10.95. The Seagram 12-can mixer pack sells for $21.95.
About Brick Brewing
Brick is Ontario's largest Canadian-owned and Canadian-based publicly
held brewery. The Company is a regional brewer of award-winning premium
quality and value beers and is officially certified under British
Retail Consortium (BRC) Global Standards for Food Safety, one of the
highest and most internationally recognized standards for safe food
production. Founded in 1984, Brick Brewing Co. was the first craft
brewery to start up in Ontario, and is credited with pioneering the
present day craft brewing renaissance in Canada. Brick has complemented
its Waterloo brand premium craft beers with other popular brands such
as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011,
Brick purchased the Canadian rights to the Seagram Coolers and now
produces, sells, markets and distributes Seagram Coolers across
Canada. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
All statements in this press release that do not directly and
exclusively relate to historical facts constitute forward-looking
statements as of the date of this press release. Forward-looking
statements generally can be identified by the use of forward-looking
terminology such as "may", "will", "expect", "intend", "anticipate",
"seek", "plan", "believe" or "continue" or the negatives of these terms
or variations of them or similar terminology. Although the Corporation
believes that the expectations and assumptions reflected in these
forward-looking statements are reasonable, undue reliance should not be
placed on these forward-looking statements, which are not guarantees
and are subject to certain risks, uncertainties and assumptions, which
may cause actual performance and financial results to differ materially
from such forward-looking statements. The forward-looking statements
included in this press release are made only at the date of this press
release and, except as required by applicable securities laws, the
Corporation does not undertake to publicly update such forward-looking
statements to reflect new information, future events or otherwise.
Image with caption: "Seagram Lemon Lime and Orange Mango (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20140331_C7718_PHOTO_EN_38563.jpg
SOURCE: Brick Brewing Co. Limited
For further information:
George Croft President and CEO at (519) 742-2732 x147