TORONTO, Feb. 12, 2014 /CNW/ - Scotties®' (www.Facebook.com/ScottiesTissue), Canada's #1 selling facial tissue brand, is taking tissue box design
to a whole new category of style with its latest release - Scotties
Designer Series by internationally-renowned Canadian Architect and
Interior Designer, Dee Dee Taylor Eustace (www.taylorhannaharchitect.ca). Sold in a three-pack, the tissue boxes reflect trend-forward grey
tones, bright accents, iconic patterns and classic black and white,
inspired by Eustace's love of fashion, to add the perfect touch of
design and softness to any room.
"Today, fashion trends can translate from runway to home, and there's no
reason the tissue box shouldn't be as stylish as any other accessory in
the room; these accessories should tell a design story like something
in your wardrobe would," says Dee Dee Taylor Eustace. "The Scotties
Designer Series tissue boxes are the perfect touch in any room, like a
fresh cushion on the sofa, a soft throw on the bed, or a classic silver
tray in the front hall would be. There's a luxurious appeal to them; I
have one in every room of my New York apartment, and they're equally
suited for the rooms in my cottage."
Research shows that nearly 80 per cent of consumers select tissue boxes
to match their home décor. New Scotties Designer Series, featuring
three-ply premium quality tissues, fit multiple décor schemes in any
type of room with fresh, yet timeless designs.
"We are delighted to collaborate with such an experienced,
well-respected, and style-savvy architect and interior designer as Dee
Dee Taylor Eustace. Her designs for this new Scotties Designer Series
of tissue boxes are as stylish as she is, and will have strong appeal,"
says Oliver Bukvic, Category Director - Facial Tissue, Kruger Products.
"Consumers have recently told us that Scotties has the most stylish
tissue box designs and we are thrilled to add Designer Series to our
Each of the Scotties Designer Series boxes include easy-to-implement
design tips directly from Dee Dee's book, Dee Dee's Rules: 366 Design
Tips, one for every day of the year based on room typology, featured on
the tear tab. From removing clutter in the bedroom, to the best way to
place accessories, the featured design rules will inspire consumers to
lighten up for the new season in affordable ways. Who knew luxury could
be so affordable!
"When it comes to transitioning a room from Winter to Spring, there are
simple ways to add the perfect touch with fresh punctuations of design
detail, without breaking the bank," notes Eustace. "Even the smallest
items in a room can make a design statement, and that includes the
"These are certainly some of our most stylish among the 65-plus Scotties
tissue box designs, and we expect they'll be flying off the shelves at
a wide array of retailers," adds Bukvic.
Suggested retail price for the Scotties Designer Series three-pack
designed by Dee Dee Taylor Eustace is $3.99.
A sneak peek at a few of Dee Dee's Design Rules:
Design Rule #159: Avoid clutter, have proper storage and make sure that
the bedroom does not become a dumping ground. Avoid being a hoarder:
that requires therapy.
Design Rule #219: Linen towels and only beautiful, fashion-forward
tissue box designs should be used in powder rooms, and on vanity tops.
A comprehensive bio about Canadian Architect and Interior Designer, Dee
Dee Taylor Eustace, including photo, is available upon request.
Dee Dee Taylor Eustace is available for interviews and design-focused
segments, including simple ways to transition a room from winter to
About Scotties and Kruger Products L.P.
Scotties, Canada's best-selling facial tissue, has over 10 collections
and over 65 unique and appealing box designs. Scotties has been a
proud supporter of the Canadian Breast Cancer Foundation since 2005
when it created its first limited-edition, fund-raising Tribute Box.
Kruger Products, makers of Scotties facial tissue, is one of the
Foundation's top five national partners. Scotties is also the title
sponsor of the Scotties Tournament of Hearts, Canada's women's curling
championship. As the longest standing sponsor of amateur sport in
Canada, Kruger Products has proudly supported women's curling for the
past 33 years.
Kruger Products is Canada's leading tissue manufacturer and serves the
Canadian market with such well-known brands as Cashmere® and Purex®
bathroom tissue, SpongeTowels® paper towel and Scotties®' facial
tissue, in addition to away-from-home products for industrial and
commercial use. Kruger Products operates facilities in Quebec, Ontario
and British Columbia.
SOURCE: Kruger Products L.P.
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