EDINBURGH, Oct. 22 /CNW/ - An unbeatable blend of landscapes, rivers and lochs, as well as some first-class operators, make Scotland one of Europe's foremost adventure sports and travel destinations. In fact, you could be forgiven for thinking that Scotland was designed with adventure in mind.
Testament to this is Scotland's success in bidding to host the Adventure Travel Trade Association's 2010 Adventure Travel World Summit (ATWS). Early October 2010 will see more than 500 thrill-seeking, adrenaline junkies in the form of ATTA delegates descend on Aviemore, Scotland to network, share best practice and find out first-hand what Scotland's got to offer, netting the local area a one million pound cash injection in the process.
There are numerous white-water courses to raft, rugged mainland and island coastlines of coves and bays which are perfect for sea kayaking exploration and expeditions, a growing number of walking routes dotted throughout the country and miles upon miles of wild lands which offer the seasoned adventurer one of the few remaining authentic adventure experiences in Europe.
Scotland's got the looks. Scotland can provide the challenge. Scotland has everything to provide the adventurer with all they need for a memorable journey of discovery.
Notes to Editors
- VisitScotland is Scotland's national tourism organisation. Its core
purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
1) To market Scotland to all parts of the world to attract visitors
2) To provide information - and inspiration - to visitors and
potential visitors so they get the best out of a visit to Scotland
3) To provide quality assurance to visitors and quality advice to the
industry and partners to help the industry meet and strive to
exceed customer expectations
- VisitScotland is working with the tourism industry and other partners
to achieve a 50 per cent growth in tourism revenues for Scotland by
- The organisation employs over 1,000 people and has offices and
tourist information centres across Scotland.
- Tourism employs 200,000 people in Scotland in 20,000 diverse
businesses. Almost 16 million tourists take overnight trips to
Scotland. The industry generates over GBP4 billion revenue annually.
Tourism supports around 9 per cent of employment in Scotland
(13 per cent in the Highlands).
- For VisitScotland's press releases, tourism statistics and frequently
asked questions go to http://www.visitscotland.org/
- For holiday information on Scotland go to
- For information about business tourism in Scotland go to
- Homecoming Scotland 2009 is a year long celebration of Scottish
culture, heritage and some of the many great contributions Scotland
has given the world http://www.homecomingscotland.com
- Homecoming Scotland 2009 is a Scottish Government initiative managed
by EventScotland in partnership with VisitScotland and part financed
by the European Union through the European Regional Development Fund.
- For more information on VisitScotland's annual review please go to
A picture accompanying this release is available on AP Archive: http://photoarchive.ap.org PRN4
For further information: For further information: Please direct any media enquiries to: Claire Dickson, PR Executive, North America & Australasia, VisitScotland, Tel: +44-(0)131-472-2329, email@example.com