TORONTO, Nov. 30, 2012 /CNW/ - Scotiabank was recognized at the 2012
Canadian Marketing Awards Gala winning a number of awards for its "Richness is" campaign as well as in the customer management categories for its SCENE
3D program and for mobile banking.
"We are incredibly honoured to be recognized for our marketing
campaigns," said Duncan Hannay, Senior Vice President of Marketing for
Scotiabank. ""Richness Is..." is an evolution of 'Your richer than you
think'. The spirit behind the campaign is that true richness isn't
about money, but about rich life experiences. The campaign features a
number of real life situations highlighting that "richness" is defined
by people on their own terms."
Within the financial division, Scotiabank won the following awards with
creative partner Bensimon Byrne for the "Richness is" campaign:
Integrated Financial Campaign - Gold
Advertising - Gold
Community Engagement - Silver
Digital - Bronze
The campaign features a variety of television, print and outdoor
advertising targeted to Canadians at different life stages.
Scotiabank's ads had an authentic touch as a number of the spots were
created from user-generated content that customers shared through
social networks, and gave Scotiabank permission to use - from amateur
videos to photos.
Scotiabank also won both a silver and bronze customer management award
for initiatives led by RAPP, for the SCENE 3D program and for mobile
"We are very proud to have our SCENE 3D and mobile banking initiatives
recognized," said Hannay. "We thank the judges for their
Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With more than 81,000 employees,
Scotiabank and its affiliates serve some 19 million customers in more
than 55 countries around the world. Scotiabank offers a broad range of
products and services including personal, commercial, corporate and
investment banking. With assets of $670 billion (as at July 31, 2012),
Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS).
For more information please visit www.scotiabank.com.
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