Score Media Secures from MP & Silva Exclusive Canadian Media Rights to Serie
A Through 2012

World-renowned Italian professional soccer league to launch on The Score this Fall

TORONTO, April 14 /CNW/ - Score Media Inc. (TSX: SCR), home of The Score Television Network, ScoreMobile, theScore.com and Hardcore Sports Radio, today announces that it has secured the exclusive Canadian media rights to Serie A, Italy's world-renowned professional soccer league. The deal, which includes full digital rights, represents the first time a major Canadian sports network will deliver exciting high-definition Serie A action to sports fans across Canada.

The rights which give exclusive Canadian distribution to The Score for the next two seasons were acquired by MP & Silva the international sports agency that holds the worldwide media rights to Serie A outside of Italy.

"With access to a full range of Serie A rights, soccer fans across the country will now have the opportunity to get their fix - whether it be full games, highlights or league news - on The Score Television Network, ScoreMobile and theScore.com," says Benjie Levy, Executive Vice President & Chief Operating Officer, Score Media Inc. "The Score has a strong track record of growing audience and profile for international soccer in Canada. With our core following of loyal soccer fans and The Score's unique style of delivering sports, we look forward to bringing even more exposure to this popular international league."

Carlo Pozzali CEO, MP & Silva America said, "We are delighted to start a new partnership with Score Media, a broadcast leader which ensures high level coverage and exposure for Italian Serie A in Canada."

Home of The Footy Show, which offers multiplatform programming dedicated to covering all of the latest soccer news and highlights, The Score gives fans everything they need to know. Hosted by soccer expert and Score personality, James Sharman, and entering its fourth season, The Footy Show offers fans everything from live chats and 24/7 blog coverage to one of Canada's most popular soccer podcasts.

"The Serie A deal brings an international powerhouse, Italian Calcio, to The Score making The Footy Show even more attractive to a broader soccer audience," says James Sharman, Host, The Footy Show.

    
    About Score Media Inc.
    ----------------------
    

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

    
    About MP & Silva
    ----------------
    

MP & Silva is a leading international sports agency that owns, manages and distributes television and media rights to some of the most prestigious sporting events, including Italy's top professional football league, Serie A. The company operates worldwide through offices in Singapore, Miami, Milan, Monte Carlo, Tokyo, Dubai and New York.

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SOURCE Score Media Inc.

For further information: For further information: Sharon Lassman, Director, Communications, Score Media Inc., (416) 977-6787 x2217, slassman@scoremedia.com

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