Score Media Launches theScore Satellite Radio available on SIRIUS Channel 98

Rebrand of Hardcore Sports Radio becomes official today

  • Hardcore Sports Radio today becomes theScore Satellite Radio available on SIRIUS Channel 98 and on the web at www.theScore.com/radio
  • New daily programming line-up brings more top Score talent to radio like Tim and Sid: Uncut and The Basketball Jones
  • Returning personalities include Bomani Jones and Cabral "Cabbie" Richards

TORONTO, Aug. 31 /CNW/ - Score Media Inc. (TSX: SCR), home of theScore Television Network, theScore.com, ScoreMobile and theScore iPad Edition, today rebrands its SIRIUS Satellite Radio channel from Hardcore Sports Radio to theScore Satellite Radio available exclusively on SIRIUS Channel 98 and on the web at www.theScore.com/radio.  With growing international brand awareness and a dedicated national following, a strategic decision was made to align all of Score Media's multiplatform assets under one brand umbrella.

Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc. says,  "As a media company that's grown from a single television network 13 years ago to a multimedia organization with four successful media properties, we see this rebrand as an opportunity to better align our radio network with our growing international brand."

A satellite radio network available across North America on SIRIUS Satellite Radio Channel 98 and on the web at www.theScore.com/radio, theScore Satellite Radio offers listeners everything from essential sports information to its signature, 24-hour ticker, all with the hardcore sports fan in mind.

"We're excited for the re-launch of theScore Satellite Radio on SIRIUS and aligning the channel under the Score Media brand," says John Lewis, Vice President, Operations, SIRIUS Canada Inc. "theScore has been part of SIRIUS Canada's sports lineup for several years and listeners across Canada and beyond have formed a strong connection to the channel."

Along with the rebrand comes the return of some of theScore's most popular radio programs along with several new ones.  theScore Satellite Radio will continue to maintain its unique voice and give sports fans an outlet to call in and have their say. 

"In aligning even more closely with theScore's other properties, we expect our listenership to grow as we create an even stronger connection to a broader audience," says Mike Gentile, Program Director, theScore Satellite Radio.  "We're proud of our accomplishments to date and with a host of new programming, we'll be offering our audience the best content theScore has to offer."

theScore Satellite Radio's new programming includes:

  • Tim and Sid: Uncut (4-5 pm daily) - Expanding from one day/week to five days/week, this fast-paced one-hour talk radio show, which has claimed the #1 spot among sports podcasts on iTunes Canada, is hosted by popular Score personalities Tim Micallef and Sid Seixeiro and gives listeners their take on the day's top headlines from sports to pop culture
  • The Basketball Jones (3-3:30 pm) - With a new daily half-hour show, The Basketball Jones, an irreverent web series covering the NBA, will now offer listeners entertaining NBA news not found anywhere else
  • 24hrs in 30mins (3:30-4 pm) - Airing daily and featuring a new on-air duo consisting of Tim Micallef and theScore's well-known radio personality Cam "Red Heat" Stewart, 24hrs in 30mins recaps everything you need to know from the last 24-hours in the world of sports
  • The Footy Show (12-1 pm) - Moving from a weekly show to a daily show, The Footy Show, hosted by soccer authorities James Sharman, Brendan Dunlop and Kristian Jack, brings you recaps of the previous weekend's matches and discusses the ongoing stories of the international game

Signature programming returning to theScore Satellite Radio includes:

  • The Morning Jones (7-10 am) - A live, daily broadcast from North Carolina hosted by Bomani Jones, an accomplished on-air personality and a respected writer, The Morning Jones features in-depth analysis of the most pressing sports issues as well as some of the most compelling live guests in sports radio
  • The Hardcore Hoops Show (Thursdays) - Hosted by the dynamic Cabral "Cabbie" Richards, this weekly show takes a deep look inside the NBA's hottest stories

About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment.  Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans.  Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada.  The Company's digital media assets include theScore.com, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone and Android devices.  Score Media also operates theScore Satellite Radio which is available across North America on Sirius Satellite Radio Channel 98.  Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

About SIRIUS Canada
SIRIUS Satellite Radio Canada, one of Canada's 50 Best Managed Companies and one of North America's 50 Most Engaged Workplaces, is the country's leading audio entertainment company with more than one million subscribers.

SIRIUS offers 120 channels of commercial-free music, premium sports, news, talk and entertainment programming from studios in Vancouver, Toronto, Montreal and New York. SIRIUS offers listeners unparalleled coast-to-coast signal coverage and digital quality sound broadcast from four high-orbit satellites.

SIRIUS is the Official Satellite Radio Partner of the CFL, NFL and NASCAR and broadcasts live play-by-play games of the CFL and NFL games. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, Barclays English Premier League and UEFA Champions League soccer.

All SIRIUS programming is available for a monthly subscription fee of $14.99. Visit href="http://www.sirius.ca/">www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

SOURCE Score Media Inc.

For further information: For further information:

Or to get our up-to-date programming schedule, visit www.theScore.com/radio or contact:

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
slassman@scoremedia.com

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