Rebrand of Hardcore Sports Radio becomes official today
Hardcore Sports Radio today becomes theScore Satellite Radio available
on SIRIUS Channel 98 and on the web at www.theScore.com/radio
New daily programming line-up brings more top Score talent to radio
like Tim and Sid: Uncut and The Basketball Jones
Returning personalities include Bomani Jones and Cabral "Cabbie"
TORONTO, Aug. 31 /CNW/ - Score Media Inc. (TSX: SCR), home of theScore
Television Network, theScore.com,
ScoreMobile and theScore
iPad Edition, today rebrands its SIRIUS Satellite Radio channel from
Hardcore Sports Radio to theScore Satellite Radio available exclusively
on SIRIUS Channel 98 and on the web at www.theScore.com/radio.
With growing international brand awareness and a dedicated national
following, a strategic decision was made to align all of Score Media's
multiplatform assets under one brand umbrella.
Benjie Levy, Executive Vice President and Chief Operating Officer, Score
Media Inc. says, "As a media company that's grown from a single
television network 13 years ago to a multimedia organization with four
successful media properties, we see this rebrand as an opportunity to
better align our radio network with our growing international brand."
A satellite radio network available across North America on SIRIUS
Satellite Radio Channel 98 and on the web at www.theScore.com/radio,
theScore Satellite Radio offers listeners everything from essential
sports information to its signature, 24-hour ticker, all with the
hardcore sports fan in mind.
"We're excited for the re-launch of theScore Satellite Radio on SIRIUS
and aligning the channel under the Score Media brand," says John Lewis,
Vice President, Operations, SIRIUS Canada Inc. "theScore has been part
of SIRIUS Canada's sports lineup for several years and listeners across
Canada and beyond have formed a strong connection to the channel."
Along with the rebrand comes the return of some of theScore's most
popular radio programs along with several new ones. theScore Satellite
Radio will continue to maintain its unique voice and give sports fans an
outlet to call in and have their say.
"In aligning even more closely with theScore's other properties, we
expect our listenership to grow as we create an even stronger connection
to a broader audience," says Mike Gentile, Program Director, theScore
Satellite Radio. "We're proud of our accomplishments to date and with a
host of new programming, we'll be offering our audience the best content
theScore has to offer."
theScore Satellite Radio's new programming includes:
Tim and Sid: Uncut (4-5 pm daily) - Expanding from
one day/week to five days/week, this fast-paced one-hour talk radio
show, which has claimed the #1 spot among sports podcasts on iTunes
Canada, is hosted by popular Score personalities Tim Micallef and Sid
Seixeiro and gives listeners their take on the day's top headlines
from sports to pop culture
The Basketball Jones (3-3:30 pm) - With a new
daily half-hour show, The Basketball Jones, an irreverent web series
covering the NBA, will now offer listeners entertaining NBA news not
found anywhere else
24hrs in 30mins (3:30-4 pm) - Airing daily and
featuring a new on-air duo consisting of Tim Micallef and theScore's
well-known radio personality Cam "Red Heat" Stewart, 24hrs in 30mins
recaps everything you need to know from the last 24-hours in the world
The Footy Show (12-1 pm) - Moving from a weekly
show to a daily show, The Footy Show, hosted by soccer authorities
James Sharman, Brendan Dunlop and Kristian Jack, brings you recaps of
the previous weekend's matches and discusses the ongoing stories of
the international game
Signature programming returning to theScore Satellite Radio includes:
The Morning Jones (7-10 am) - A live, daily
broadcast from North Carolina hosted by Bomani Jones, an accomplished
on-air personality and a respected writer, The Morning Jones features
in-depth analysis of the most pressing sports issues as well as some
of the most compelling live guests in sports radio
The Hardcore Hoops Show (Thursdays) - Hosted by
the dynamic Cabral "Cabbie" Richards, this weekly show takes a deep
look inside the NBA's hottest stories
About Score Media Inc.
Score Media is a
media company committed to delivering interactive and authentic sports
entertainment. Created in 1997 in response to the growing desire for
increased participation in the consumption of sports, the Company has
now established itself as the home for hardcore sports fans. Score
Media's primary asset, theScore Television Network ("theScore"), is a
national specialty television service providing sports news,
information, highlights and live event programming in more than 6.8
million homes across Canada. The Company's digital media assets include
theScore.com, theScore iPad Edition and the mobile sports applications
ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone
and Android devices. Score Media also operates theScore Satellite Radio
which is available across North America on Sirius Satellite Radio
Channel 98. Growing from a team of 60 in 1997 to over 230 employees in
2010, Score Media is a revolutionizing interactive media company.
About SIRIUS Canada
Radio Canada, one of Canada's 50 Best Managed Companies and one of North
America's 50 Most Engaged Workplaces, is the country's leading audio
entertainment company with more than one million subscribers.
SIRIUS offers 120 channels of commercial-free music, premium sports,
news, talk and entertainment programming from studios in Vancouver,
Toronto, Montreal and New York. SIRIUS offers listeners unparalleled
coast-to-coast signal coverage and digital quality sound broadcast from
four high-orbit satellites.
SIRIUS is the Official Satellite Radio Partner of the CFL, NFL and
NASCAR and broadcasts live play-by-play games of the CFL and NFL games.
SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night
in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races,
Barclays English Premier League and UEFA Champions League soccer.
All SIRIUS programming is available for a monthly subscription fee of
$14.99. Visit href="http://www.sirius.ca/">www.sirius.ca to
listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.
SOURCE Score Media Inc.
For further information: For further information:
Or to get our up-to-date programming schedule, visit www.theScore.com/radio or contact:
Score Media Inc.