Score Media and WWE(R) Partner Again to Bring Canadians Top Rated WWE
Programming

    
    3-year agreement means more high-energy sports entertainment for
    nation's WWE fans
    

TORONTO, Sept. 24 /CNW/ - Score Media Inc. (TSX: SCR) and World Wrestling Entertainment, Inc. (NYSE: WWE) have partnered once again to give WWE fans a full slate of world-renowned WWE programming.

"Canadians' passion for the WWE is second to none," says John Levy, Chairman & CEO, Score Media Inc. "In extending our longstanding partnership with the World Wrestling Entertainment, we are giving our viewers more exciting WWE action while offering the nation access to exclusive, top-rated sports entertainment."

The 3-year agreement gives WWE fans more of their desired programming including RAW(R) and SmackDown(R). In addition, The Score will continue to produce and air WWE Experience(TM), a weekly round-up of the latest and greatest in the WWE and will bring viewers the WWE Vintage Collection(TM), a look back at some of the WWE's classic matches, hosted by "Mean" Gene Okerlund and seen in North America only on The Score.

Shane McMahon, Executive Vice President, Global Media for WWE, said "We are delighted to be continuing our partnership with The Score which would not be possible without the dedication of our WWE fans in Canada. The expansion of our programming on The Score with entertaining television such as WWE Vintage Collection along with our established programs of WWE Experience, RAW and SmackDown allows viewers more opportunities to enjoy the action-packed excitement of WWE."

    
    About Score Media Inc.
    ----------------------
    

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.5 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and Score Mobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

    
    About World Wrestling Entertainment, Inc.
    -----------------------------------------
    

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.

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SOURCE Score Media Inc.

For further information: For further information: Score Media, Sharon Lassman, Director, Communications, Score Media Inc., (416) 738-8949, slassman@scoremedia.com; WWE, Rob Zimmerman, Vice President, Public Relations and Corporate Communications, World Wrestling Entertainment, Inc., (203) 359-5131, Robert.Zimmerman@wwecorp.com

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Score Media Inc.

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