LAVAL, QC, Sept. 9, 2014 /CNW Telbec/ - Sanofi Canada is pleased to announce that it is growing its social media presence by launching a corporate YouTube Channel today. It is located here: www.youtube.com/user/sanoficanada.
This initiative is an important step in the company's evolving social media strategy. "We are thrilled to be launching our YouTube site and are excited to provide valuable information to patients, healthcare practitioners and the general public," says Joanne Kennedy, Director, Communications, Sanofi Canada. "The site is an extension of Sanofi Canada's ongoing commitment to being an open and engaged partner with all stakeholders in the healthcare industry."
The new Sanofi Canada YouTube channel provides educational videos on allergies, diseases and therapies as well as original content on the prevention and management of illnesses. Viewers can also enjoy entertaining videos of product launches, events with partners and more.
Tune in to YouTube.com/user/SanofiCanada to watch an informative and inspiring video about how Sanofi and its employees contribute to the health of Canadians.
Sanofi, a global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients' needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and the new Genzyme. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).
Sanofi entities in Canada include Sanofi Canada (pharmaceuticals), Sanofi Pasteur (vaccines), Sanofi Consumer Health (cosmeceuticals, over-the-counter products and specialty care), Genzyme (rare diseases) and Merial (animal health). Together they employ close to 1,700 people across the country. In 2013 Sanofi companies invested $129.1 million in R&D in Canada, creating jobs, business and opportunity throughout the country. www.sanofi.ca
About Sanofi Canada's Social Media Presence
The main objective of Sanofi Canada's social media presence is to provide useful, educational information to healthcare communities, especially, people living with various medical conditions, and to help them share knowledge, resources and best health practices. Our social media channels are specifically meant for Canadians. In managing these media channels, Sanofi Canada abides by Health Canada, the Pharmaceutical Advertising Advisory Board (PAAB) and Advertising Standards Canada (ASC)'s social media guidelines and industry code. Sanofi Canada's social media sites include:
SOURCE: Sanofi Canada
For further information: Catherine R. Cunningham, Manager, Corporate and Brand Communications, 514-956-6120, Catherine.firstname.lastname@example.org