Samsung's largest Canadian experience store set to open as cornerstone of landmark Sherway Gardens relaunch

New retail storefront will showcase the latest Samsung technology, offer world class service and give Canadians hands on experience with brand's innovation

MISSISSAUGA, ON, July 30, 2015 /CNW/ - Samsung Canada is ushering in the next evolution of retail at Sherway Gardens, providing GTA-based consumers with a complete Samsung experience at Samsung's largest standalone experience store in Canada. The new Samsung brand store will offer shoppers a premium retail experience at one of Canada's premier shopping destinations, complete with innovative design elements showcasing Samsung's broad product range.

The new retail space will be unveiled as part of the grand opening of Sherway Gardens' $550-million North expansion and renovation, which brings an additional 210,000 square feet of retail space to one of Canada's premier shopping centres. Samsung's Experience Store will be one of a handful of influential, premium brands to be showcased in the new wing of Sherway Gardens.  

Consumers will be able to engage with Samsung's award winning line up of Galaxy mobile devices and tablets, as well as cutting edge consumer electronics. As well, the new retail location features an unprecedented Samsung Experience Zone, which will bring the brand to life by enabling customers to get up close and personal with the latest connected technologies and engaging content displayed on innovative Samsung devices.

"Samsung is one of the world's most beloved brands, and with our new Samsung Store at Sherway Gardens, our technology and innovations will be displayed alongside a variety of high-end, premium retailers," said Paul Brannen, Executive Vice President, Mobile Solutions, Samsung Electronics Canada.

"We want consumers to be able to immerse themselves in the Samsung experience, creating environments where our customers can interact with the products in new ways, and put their hands on the latest Samsung innovations."

The new 2,535 square foot space marks Samsung's first standalone retail outlet in Ontario and will showcase Samsung's technology leadership, enabling consumers to experience firsthand the power and simplicity of the Samsung connected ecosystem.

"Cadillac Fairview and Sherway Gardens are driving the future of retail and we're excited to share our beautifully renovated and expanded shopping centre with the first Ontario-based Samsung Experience Store," said Andy Traynor, General Manager, Sherway Gardens. "Given the momentum of the Samsung brand, coupled with our best in class property, our customers can expect an exceptional shopping experience."  

As part of Samsung's continued dedication to providing industry leading customer service, the new Samsung Store will feature a Samsung Service Centre with walk-in service support for variety of Samsung products, including one-hour repair service, as well as the option to purchase extended warranty sales and support and accessories from Samsung's expertly trained product technicians.

This marks the fourth Samsung brand store in Canada, following the successful launches of retail outlets at Metrotown in Burnaby, B.C.; Richmond Centre in Richmond, B.C.; and West Edmonton Mall in Edmonton, AB.

About Samsung Electronics Canada

Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors. Samsung is a leader in the Internet of Things space through, among others, our Digital Health and Smart Home initiatives. In 2014, Samsung was ranked one of top 10 most influential brands in Canada, based on a study by Ipsos Reid. Committed to making a difference in communities across Canada, its Samsung Hope for Children corporate giving program supports children's education, sustainability and health-related issues. Globally, Samsung employs 307,000 people across 84 countries with annual sales of $196 billion.

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SOURCE Samsung Electronics Canada Inc.

For further information: or to request interviews, please contact: Paul Cartwright, North Strategic (for Samsung Canada),, (647) 969-7285


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