Samsung Ushers in a New Era in Home Entertainment with QLED TV at CES 2017

The QLED TV is world's first television to reproduce 100 per cent colour volume thanks to new and advanced Quantum Dot technology

MISSISSAUGA, ON, Jan. 4, 2017 /CNW/ - Samsung Electronics Canada introduced its new QLED TV series – Q9, Q8 and Q7 – during the company's product unveiling at CES 2017 in Las Vegas.

"2017 will mark a major paradigm shift in the visual display industry, ushering in the era of QLED," said Pat Bugos, Vice President, Consumer Electronics, Samsung Canada. "QLED TV will provide industry leading true-to-life picture, stunning design that can redefine any room and intuitive innovation to help Canadians get closer to the on-screen content they are passionate about."

Exceptional Picture Quality

With picture quality a top priority for Canadians, the new Samsung QLED TV represents yet another leap forward.

This breakthrough technology is a result of Samsung adopting a new metal Quantum Dot material – making it possible for the TV to express an improved range of colour with much greater detail compared to conventional TVs.

The new Quantum dots allow the Samsung QLED TV to express deep blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room. Furthermore, the Samsung QLED TV can generate peak luminance as high as 1,500 to 2,000 nits, with no impact on its ability to deliver accurate and impeccable colour. With its metal alloy Quantum Dot technology, brightness no longer has to be compromised to boost colour performance, which is maintained regardless of how wide the viewing angle may be.

The new lineup offers improved colour performance, displaying DCI-P3 colour space accurately that can reproduce 100 per cent colour volume. This means they can express all colours at any level of brightness – with even the subtlest differences visible at the QLED's peak luminance between 1,500 and 2,000 nits.  

Colour volume represents colour that can be expressed at different levels of brightness. For example, a leaf can be perceived as different colours from yellowish green to turquoise, depending on the brightness of the light. Samsung QLED TV display can capture all those subtle differences in colour.

Committed to Solving Consumer Frustrations

The Samsung QLED TV's new design features tackle some of the most significant in home TV frustrations.

"With the QLED TV, we've solved many of the problems that everyone – and every home – has experienced; cable clutter, thick wall mounts and a slew of devices sitting right under the TV," said Bugos. "The focus of our innovative 2017 TV lineup is on the content on the screen and not everything surrounding it."

Improvements to design and usability in the QLED TV series include a single, transparent Invisible Connection cable through which all the peripheral devices can be gathered and connected to the TV and the no-gap wall-mount, which makes it quick and easy to affix the TV flush against the wall. For those who prefer not to mount their TV, Samsung is offering two new stand designs that elevate and showcase the QLED TV beautifully. Consumers can choose either the Studio Stand that resembles an easel with a painting, or the sleek Gravity Stand that, when attached to the TV, resembles a contemporary sculpture.

Samsung Smart TV

In 2017, Samsung is focused on the continued evolution of its Smart TV offering, providing Canadians a simple, unified user experience for all their entertainment content – wherever and whenever they want it. The Samsung Smart Remote can control most connected TV devices from a single source with one device.

This year, the Smart Hub interface has been extended to both Android and iOS smartphones through the new and improved Smart View app, which now provides a comprehensive overview of all available content on the app's home screen. Consumers can use their smartphone to select and start their favourite live TV programs and video-on-demand services on their TV through the Smart View mobile app and choose to receive smartphone alerts about their favourite content.

About Samsung Electronics Canada

Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras and digital appliances. In 2016, Samsung was ranked in the top 10 most influential and reputable brands in Canada, based on studies by Ipsos Reid & Leger. Committed to helping Canadians live connected and make a difference, its Samsung Hope for Children corporate giving program supports children's education, sustainability and health-related issues in communities across the country.

To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada, on Twitter @SamsungCanada

SOURCE Samsung Electronics Canada

For further information: Lianne Pitts, North Strategic, lianne.pitts@northstrategic.com, 647-969-9941

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