Samsung Unveils Laundry Game-Changer at CES 2017 with New Four-in-One Laundry System

New FlexWash™ + FlexDry™ incorporates capabilities of two washers and two dryers into one incredibly versatile system to deliver an advanced, flexible laundry solution for today's families

MISSISSAUGA, ON, Jan. 4, 2017 /CNW/ - Samsung Electronics Canada introduced its revolutionary FlexWash™ + FlexDry™ laundry system at CES 2017 in Las Vegas. This versatile laundry pair was designed to offer two washers and two dryers in one system, providing Canadians more choices to do laundry the way they want, in all types of situations. Incorporating a range of core Samsung laundry technologies, FlexWash™ + FlexDry™ is an intuitive innovation that provides an advanced, flexible laundry solution to meet the needs of today's busy families.

Within the two machines, each distinct laundry compartment includes features to tackle washing needs. The FlexWash™ front-loader is equipped with 5.8 cubic feet of capacity – among the largest in its class1 – to handle normal or bulky loads. Meanwhile, the FlexWash™ top-loader adds another 1.1 cubic feet of capacity and is built to wash smaller loads separately from the main load. To power through big laundry loads, users can operate both washers at the same time with different settings.

To dry fabrics, FlexDry™ has the ability to tackle large laundry loads with the added flexibility to dry a few delicate items at the same time. Users can lay clothes flat in the unique Delicate Rack zone at the top of the dryer and gently dry delicates with a controlled, heated air flow. The special zone adjusts the heat between room temperature and 35 degrees Celsius automatically depending on the type of fabric being dried. The main dryer compartment also uses MultiSteam technology to freshen and disinfect clothes while reducing odours and wrinkles.

"Everyone has different ways of caring for their clothes," said Warner Doell, Senior Vice President, Sales and Marketing, Digital Appliances, Samsung Canada. "Finally, FlexSystem™ is an intuitive laundry system ideal for time-pressed consumers who can complete two wash loads and dry loads at the same time. We strive to provide Canadians the freedom and flexibility to adjust the laundry process for the way they live." 

The new FlexSystem™ laundry approach was developed to transform the marketplace as consumers discover an efficient and effective way to sort on the fly and tackle the laundry process. The ability to operate all four compartments separately and simultaneously addresses strong consumer demand to wash clothes faster while still keeping items separate.

The new FlexWash™ washer uses three core Samsung laundry technologies: SuperSpeed™, PowerFoam™ and Vibration Reduction Technology (VRT). SuperSpeed™ shortens wash cycles to as little as 30 minutes from the usual 60 minutes, while PowerFoam™ technology uses an innovative mixture of water, air and detergent to deep clean event the bulkiest items with the power of foam. VRT is engineered to minimize vibration and keep the noise level down.

For ease of use and installation, the FlexWash™ washer does not require two separate water lines. Additionally, easy-to-reach top-load areas on each washer and dryer unit allow consumers to more comfortably load or unload laundry. And transparent glass on the top-load compartments makes it simple to check on laundry cycles at a glance. 

Finally, FlexSystem™ is IoT-enabled, backed by smart features that will allow users to control the FlexWash™ + FlexDry™ machines with their smartphones2, using the Samsung Smart Home app. They will be able to start, stop and monitor every cycle for both machines.  

FlexWash™ + FlexDry™ are both CES Innovation Award honourees in 2017, continuing a string of wins for innovations including activewash™ in 2015 and AddWash™ in 2016.

About Samsung Electronics Canada

Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras and digital appliances. In 2016, Samsung was ranked in the top 10 most influential and reputable brands in Canada, based on studies by Ipsos Reid & Leger. Committed to helping Canadians live connected and make a difference, its Samsung Hope for Children corporate giving program supports children's education, sustainability and health-related issues in communities across the country.

To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada, on Twitter @SamsungCanada

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1 Among the largest capacity washing machines in their class based on manufacturers' published specs of front load washers with a width of 27 inches.
2 The Samsung Smart Home app supports Android OS 4.0 (ICS) or later which is optimized for Samsung smartphones (Galaxy S and Galaxy Note series). This app also supports iOS 7 or later models. Smart Home App available in App Store and Play Store.

SOURCE Samsung Electronics Canada

For further information: Lianne Pitts, North Strategic, lianne.pitts@northstrategic.com, 647-969-9941

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