Samsung Releases the Next Generation of Cameras in Canada

Samsung NX10's Innovative Technology Provides 'Best in Class' Features with a Large APS-C Size Sensor, Bright AMOLED Screen and Fast Auto Focus to Provide Users Ultimate Performance

MISSISSAUGA, ON, May 20 /CNW/ - Samsung Electronics Canada, a market leader and award-winning innovator in consumer electronics, today announced the availability of the Samsung NX10 in Canada - an innovative digital camera that provides users with optimum image quality in a sleek, compact body. Delivering creativity without compromise, users can now be as creative as they want on the move, without having to compromise optimal image quality and overall performance.

The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0" AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record HD movies to create the full story. Available in Noble Black, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.

The Samsung NX10 ensures users never miss a moment, with one of the fastest Auto Focus (AF) in its class. The company's latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, also provide ultra-fast AF speed with the higher precision of contrast AF.

The Samsung NX10 has the heart of a DSLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, resulting in a sleek, lightweight camera that users can easily take with them everywhere they go.

Consumers are not just limited to producing still images, but can also share their experiences in video format with HD movie recording (H.264 codec).

Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0" AMOLED screen in the Samsung NX10. AMOLED provides easier viewing even in bright sunshine and at acute viewing angles, meaning users no longer need to shield their screen with their hand. The category leading screen also provides 10,000 times faster response rate than conventional LCDs, has a far lower power consumption and higher contrast ratio - 10,000:1 vs. 500:1.

"The new Samsung NX10 marks the start of the next generation of cameras," said James Murphy, vice president, Retail Sales and Marketing, Samsung Electronics Canada. "We know from our detailed research over several years that what consumers want from their cameras is evolving, which we've reflected in the development of the Samsung NX10. They also want a compact camera that they can carry around with them all day and the large sensor and ultra fast auto focus gives consumers the quality and performance they demand, as well as the compactness they want in one exceptional package.

"Murphy continued: "Samsung has always been committed to implementing cutting edge technology, especially when it comes to quality of images. In keeping with this commitment, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality - a value offered only by the Samsung NX10."

The Samsung NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The Samsung NX10 includes in-depth manual controls as well as a Smart Auto function which automatically detects the surrounding environment of the shot and selects the best shooting mode. Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps dust particles clear of the image sensor to mitigate the risk of impairing the overall image quality. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.

The launch of the Samsung NX10 also coincides with a range of new NX lenses. The new series of NX lenses feature numerous advanced optical technologies in order to maintain the high image quality produced by the NX10. The sizes of NX lenses are smaller than those of DSLR cameras, further enhancing the portability of the NX10.

This series of lenses and accessories allows for a complete photographic solution. A total of three lenses will be launched including a 30 mm F2.0 pancake lens; an 18-55 mm F3.5-5.6 kit lens with optical image stabilizer; and a 50-200 mm F4.0-5.6 ED telephoto lens. In addition, Samsung will also launch the CPL and ND filters which are tailor-made for NX lenses, as well as two external flashlights SEF20A and SEF42A, with GN values equal to GN20 and GN42. This range of sophisticated professional accessories provides unlimited creative shooting possibilities.

Focusing on the scalability of the NX10, Samsung is also introducing the K-Mount for the NX system, which will also be compatible with Samsung DSLR GX series. These high-quality lenses of various focal lengths from the K-mount series will improve the shooting ability of the new NX10. Lenses of various focal lengths will be available for the NX10 after its launch.

Samsung NX10 with 18-55mm OIS lens package will be sold at select Canadian retailers and will retail at $799.99.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.

SECA upholds Samsung's mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's consumer electronics and home appliance division, as well as its wireless terminals and information technology division.

Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008. Also through Samsung's Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada, Stars on Ice and is the official HDTV sponsor of the NFL.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.com.

SOURCE Samsung Electronics Canada Inc.

For further information: For further information: Jennifer Stein - APEX Public Relations - (416) 924-4442 Ext. 227, jstein@apexpr.com; Brock Penner - APEX Public Relations - (416) 924-4442 Ext. 226, bpenner@apexpr.com

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