Digital Olympic Games Hub will host "Notes From Home" campaign, provide
ongoing updates and behind the scenes access for Canadians
TORONTO, Feb. 12, 2014 /CNW/ - Samsung Canada, the official wireless
communications platform of the Sochi 2014 Olympic Winter Games, today
announced Samsung's Digital Olympic Games Hub for the Sochi 2014
Olympic Winter Games (www.samsung.com/bringithome) which will bring to life the over 7,000 Notes From Home collected from across the country.
The Hub aims to be the meeting place for Canadians looking for content
on Canadian athletes during Sochi 2014, and will use their innovative Notes from Home submissions to help motivate athletes as they train and compete for
medals in Sochi. The entire campaign is designed to allow Canadians to
do more, play more and share more.
"The Olympic Winter Games are celebrated with pride in Canada like
nowhere else around the globe," said Mark Childs, Chief Marketing
Officer of Samsung Canada. "Regardless of the time zone difference
between Canada and Russia, Canadians will be able to access the Samsung
Digital Olympic Games Hub on their mobile devices around the clock to
stay updated with exclusive behind the scenes access. We are creating a
truly mobile Olympic experience that will bring the excitement of the
Games in Sochi home to Canadians and in turn our energy to encourage
our athletes to be at their best while they are away from home."
Notes From Home
As part of the Notes from Home program, Samsung Note 3s will be touring the country with Samsung brand
ambassadors leading up to and during the Sochi 2014 Olympic Winter
Games, allowing Canadians from all corners of our country to send
personal messages to our athletes. Samsung ambassadors have already
collected over 7,000 Notes from Canadians across the country. These
Notes are available for all Canadians to read on the Digital Hub at www.samsung.com/bringithome.
Samsung has also created a digital experience that gathers Notes From
Home to help unlock an exclusive recording of O Canada! The more Notes
From Home that are produced by Canadians, the more of the national
anthem will be released and available for download as a complimentary
ring tone from Samsung.
Samsung Galaxy Team
Talented and experienced, Samsung is proud to partner with five top
Canadian athletes. The athletes represent Canada in the most popular
winter sports and are already household names in many parts of the
The Samsung Galaxy Team athletes are featured in a series of videos that
encourage Canadians to send a Note From Home and inspire Canadian
athletes to #BringItHome.
Steven Stamkos: http://youtu.be/CpYWs0gQjYg
Hayley Wickenheiser: http://youtu.be/eMEqGZBcHD8
Greg Westlake: http://youtu.be/FnwRWkujmlw
Marie-Eve Drolet & Michael Gilday: http://youtu.be/DmImcROe73w
Samsung Galaxy Team athletes are:
Steven Stamkos, Men's Ice Hockey
Hayley Wickenheiser, Women's Ice Hockey
Greg Westlake, Men's Ice Sledge Hockey
Marie-Eve Drolet, Women's Short Track Speed Skating
Michael Gilday, Men's Short Track Speed Skating
Samsung Notes From Home TVC
Samsung Canada has produced an original TV commercial that features the
Galaxy Team of athletes, the new Galaxy Note 3 and Galaxy S4 red
edition. The commercial acts as a rallying cry for Canadian Olympic
fans encouraging them to submit their own Notes From Home to inspire
our athletes, a demonstration of how Samsung mobile technology is
helping connect people throughout the Games.
Watch the English commercial: http://youtu.be/Uk1a1PUPq1c
Watch the French commercial: http://youtu.be/P1cRO86mYMY
Samsung Mobilers - Canadian Pride On Location
As an extension of the Notes from Home program, Samsung is rewarding two Canadians by providing them the
opportunity to travel to Sochi and share their experience while they
cheer on our athletes. The Samsung Mobilers Program will provide Canadians with a unique perspective on Sochi 2014
through exclusive and behind-the scenes content.
An Olympic sponsor since the Seoul 1988 Olympic Games and Worldwide
Olympic Partner since the Nagano 1998 Olympic Winter Games, Samsung is
committed to the Olympic Movement and supporting amateur sport. In
Canada, Samsung is also a partner of the national short track speed
skating program and Hockey Canada.
About Samsung Electronics Canada
Samsung Electronics Canada is a global leader in technology, opening new
possibilities for young minded consumers everywhere through innovation,
stylish design and premium experiences. Through relentless innovation
and discovery, Samsung is transforming the worlds of TVs, smartphones,
tablets, PCs, cameras, home appliances, printers, LTE systems, medical
devices, semiconductors and LED solutions. As a result, Samsung has
become a true leader in the technology industry. In 2013, Samsung was
ranked #8 in the Interbrand 100 Best Global Brands while the Canadian
arm was named as one of Strategy Magazine's 2013 Brands of the Year and
Marketing Magazine's 2012 Top 10 Marketers of the Year in Canada.
Globally, Samsung employs 286,000 people across 80 countries with
annual sales of US$216.7 billion.
To discover more, please visit www.samsung.com.
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada
About Samsung's Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the
Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter
Games, the company extended its commitment to the Olympic Movement as
the Worldwide Olympic Partner in the Wireless Communications Equipment
category, providing its proprietary wireless communications platform,
called Wireless Olympic Works (WOW), and mobile phones. These
innovative mobile phone technologies provide the Olympic Family with
real-time, user location-based information service and interactive
communications. Samsung hosts various digital marketing campaigns to
share the excitement of the Olympic Games with people around the world
and enable everyone to participate in the Games through its smart
mobile technology. Samsung's commitment as a Worldwide Olympic Partner
continues through to Rio 2016.
About Samsung's Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee
(IPC) in the Wireless Communications Equipment category. Starting with
the Torino 2006 Paralympic Winter Games, Samsung has supported the
Beijing 2008 Paralympic Games, the Vancouver 2010 Paralympic Winter
Games, the London 2012 Paralympic Games and is proud to be an official
partner of the Sochi 2014 Paralympic Winter Games. Samsung aims to make
the Paralympic Games an event that reaches a wider audience around the
world and to spread the excitement and inspiration of the Games through
its wireless communication technologies.
SOURCE: Samsung Electronics Canada
For further information:
North Strategic (for Samsung Canada)