Samsung Canada Elevates Game Day Experience with New Ottawa Senators Partnership

Canadian Tire Centre to become first NHL arena outfitted with 500 Samsung HD screens

OTTAWA, March 18, 2014 /CNW/ - Samsung Electronics Canada, a global leader in digital media and digital convergence technologies, is proud to announce a partnership with the Ottawa Senators to become the 'Official Electronics Partner of the Ottawa Senators and Canadian Tire Centre'. 

Fans of the Ottawa Senators and patrons of the Canadian Tire Centre will see an immediate impact. With over 500 high definition screens to be installed to the Senators' home arena, the Canadian Tire Centre installation marks the first Canadian National Hockey League venue to debut this technology.  With the deployment of these Samsung screens connected to the Cisco Stadium Vision System, Canadian Tire Centre now has the ability to connect and engage fans from anywhere in the arena thanks to the in-arena improvements from this partnership.

"With the installation of over 500 screens, Samsung Canada is excited to augment the in-arena fan experience by giving them the opportunity to connect, engage and share their passion for the Senators with other fans at the Canadian Tire Centre," said Mark Childs, Chief Marketing Officer, Samsung Canada. "Canadians are passionate about hockey and Samsung is constantly looking for new ways to connect fans with their favourite team and players. We are thrilled to be part of this technology connected experience and look forward to seeing how fans 'Play More. Do More. Share More'."

Samsung is also giving fans the opportunity to engage through social channels using #SamsungSensFan. Fans are encouraged to post their game day fan 'selfies' for a weekly chance to win TVs, tablets, phones and cameras courtesy of Samsung Canada. The winning photo will be posted on and added to the Ottawa Senators mobile app. This partnership will ensure fans never miss a second of action and ensure they have access to highlights and replays throughout Canadian Tire Centre. Fans can learn more about the #SamsungSensFan of the week contest by visiting the Senators website.  Some conditions apply, full contest details available online.

"We are committed to provide the best possible experience for our fans, and the addition of the 500-plus high-definition Samsung screens will enhance and amplify our world-class entertainment experience," said Senators president Cyril Leeder. "These screens, as part of the Canadian Tire Centre Vision system, will allow our fans to stay connected to the action in virtually any location of the arena, between their arrival and departure. In addition, partnerships like this one with Samsung reinforce our commitment to the Ottawa business community by providing our sponsors and partners an exciting new opportunity to reach and engage with our fans."

About Samsung Electronics Canada Inc.

Samsung Electronics Canada is a global leader in technology, opening new possibilities for young minded consumers everywhere through innovation, stylish design and premium experiences. Through relentless innovation and discovery, Samsung is transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. As a result, Samsung has become a true leader in the technology industry. In 2013, Samsung was ranked #8 in the Interbrand 100 Best Global Brands while the Canadian arm was named as one of Strategy Magazine's 2013 Brands of the Year and Marketing Magazine's 2012 Top 10 Marketers of the Year in Canada. Globally, Samsung employs 286,000 people across 80 countries with annual sales of US$216.7 billion.

To discover more, please visit

Follow Samsung Canada at or on Twitter @SamsungCanada

About the Ottawa Senators

One of seven NHL franchises based in Canada, the Ottawa Senators returned to the league in 1992 following a 58-year absence. Ottawa won 11 Stanley Cups during its original reign from 1903 to 1934. The modern-day Senators have captured four titles in the Northeast Division and a Presidents' Trophy in 2002-03. Since 1992, the Senators together with its foundation, alumni, partners and fans have contributed more than $70 million to community initiatives in the National Capital Region. For more information, visit

SOURCE: Samsung Electronics Canada

For further information: Rob Hogan, North Strategic (for Samsung Canada), 647.404.4808,


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