Over $26,000 donated to SickKids and BC Children's Hospital as part of
Samsung Hope for Children Auction
MISSISSAUGA, Dec. 3, 2012 /CNW/ - Samsung Electronics Canada Inc., a global leader in digital media and
digital convergence technologies, auctioned off two of its flagship
televisions on Friday, November 30th, with the proceeds going to local children's hospitals. As part of a
Samsung Smart TV office tower activation, a 75-inch ES9000 LED TV ($9,999 CDN value) was auctioned off
to consumers in Toronto and Vancouver with Samsung Hope for Children
then matching dollar-for-dollar the final bid. In total the SickKids
Foundation and BC Children's Hospital Foundation will receive $26,200.
The Samsung Smart TV activation is a high impact display space that gives consumers the opportunity to
experience premium Samsung products together, learn about benefits from
on-site experts, and even purchase on-the-spot. Featured products
include the stunning ES9000 LED TV, DA-E750 Wireless Audio Dock, Galaxy
SIII smartphones and the NX series of cameras. The Samsung Smart TV
activation was located at the RBC Royal Centre in Vancouver and the RBC
Plaza in Toronto during the week of November 26th - 30th, with the Samsung Hope for Children auction taking place on the final
"We are proud to play a part in enabling SickKids and BC Children's
Hospital to continue their important research benefiting sick children
in our communities," Andrew Barrett, VP Marketing, Samsung Canada.
"Childhood health and well-being are passionate pillars for Samsung
Hope for Children program, and the proceeds from these auctions
directly contribute to this initiative."
The ES9000 LED TV is Samsung's latest ultra-premium television offering
in Canadian retail locations. Featuring a 75-inch monolithic screen and
an exquisite rose gold floating bezel, Samsung's best television to
date delivers the most advanced picture quality and Smart TV
technology, an exquisitely-designed package. The TV size meets growing
industry demand for larger-than-life size television screens and
achieves enhanced picture and rich colour detail through Samsung's
Micro Dimming Ultimate and Precision Black technology for the best
at-home viewing experience.
About Samsung Electronics Canada, Inc.
Samsung Electronics Canada enables Canadians to "Pursue their Passions"
by offering a broad range of award-winning digital consumer
electronics, IT, telecommunications and home appliance products for
consumers and businesses. The Canadian arm upholds Samsung's global
mission to provide users premium experiences that are unparalleled due
to Samsung's innovative technology and stylish design. As a result,
Samsung has become a true leader in the electronics industry both in
terms of business leadership and brand strength. In 2012, Samsung was
ranked #9 in the Interbrand "100 Best Global Brands" breaking the top
ten for the first time, and was named as one of Fast Company's "50 Most
Innovative Companies of 2011".
About Samsung Hope for Children
Since our founding in 1969, Samsung Electronics Co., Ltd. has worked
with passion and purpose to actively serve as a generous and ethical
corporate citizen everywhere we operate. The Samsung Hope for Children
program was launched globally to bring attention to the worldwide need
for childhood education, health, and environmental sustainability.
Samsung Hope for Children was launched in Canada and will continue with
more initiatives across all three program pillars. It is one of the
ways in which Samsung uses our innovation to create a better world.
SOURCE: Samsung Electronics Canada Inc.
For further information:
For press inquiries, please contact:
North Strategic for Samsung Canada