123rd Annual Christmas Kettle Campaign Kicks-Off with $21 Million Fundraising
TORONTO, Nov. 19, 2013 /CNW/ - The Salvation Army launched its national
Christmas campaign this week, marking the 123rd year that the organization has sought donations from the public to help
millions of Canadians living in poverty. The Salvation Army's annual
Christmas campaign is one of Canada's most significant and recognizable
annual charitable events. The iconic Christmas kettle will be hosted at
more than 2,000 storefront, sidewalk and shopping mall locations across
The campaign features three 15-second commercials produced by Grey
Canada that were created using stop-motion animation by two-time Cannes
Grand Prix winning director Johnny Kelly. Each commercial highlights
the impact a donation to a Christmas kettle can have, transforming
scenes where a man sleeping outside moves to a warm shelter bed, a
hungry person eats a hot meal in a soup kitchen and a mother and child
outside in the cold receive warm jackets. In each scene, the
transformation is triggered by a coin going into a Christmas kettle.
"Every donation, no matter how big or small, makes a difference in the
lives of those in need," says Commissioner Brian Peddle, Territorial
Commander for The Salvation Army in Canada and Bermuda. "Thanks to our
generous donors, The Salvation Army helped 1.8 million people in Canada
last year, restoring hope and dignity to the most vulnerable in
The Salvation Army relies on the support of numerous corporate partners,
including many individual retailers, who allow Christmas kettles to be
placed at their stores each year, as well as the assistance of
thousands of kettle volunteers. All money raised in the Christmas
kettles stays in the local community in which it was raised to support
programs for people in need.
"Our goal for this year's Christmas Kettle Campaign is to raise $21
million, which will allow us to provide direct, compassionate, hands-on
service to any individual seeking assistance," says Commissioner
Peddle. "We are extremely grateful for the generosity that Canadians
have shown us year after year, and we cannot thank them enough for
their continued support."
Through FilltheKettle.com, The Salvation Army makes it easy for people to donate online to a
kettle in their area. As well, individuals and groups can host an
online kettle and invite their family and friends by email to donate to
The Salvation Army.
On Saturday, December 7th, The Salvation Army will team up with Running Room Ltd. to host the 23rd annual Santa Shuffle. The 5 km Fun Run and 1 km Elf Walk will be held
in 39 cities across Canada. To register, visit SantaShuffle.ca.
Donations to the 2013 Christmas Campaign can also be made at www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769) or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4. Donors can also text HOPE to 45678 from most mobile carriers in Canada. A $5 donation will be added to
their monthly mobile bill.
About The Salvation Army:
The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. The
Salvation Army gives hope and support to vulnerable people today and
everyday in 400 communities across Canada and more than 120 countries
around the world. The Salvation Army offers practical assistance for
children and families, often tending to the basic necessities of life,
providing shelter for homeless people and rehabilitation for people who
have lost control of their lives to an addiction. When you give to The
Salvation Army, you are investing in the future of marginalized and
overlooked people in your community.
News releases, articles and updated information can be found at www.SalvationArmy.ca.
Image with caption: " The Salvation Army's annual Christmas campaign is one of Canada's most significant and recognizable annual charitable events. The iconic Christmas kettle will be hosted at more than 2,000 storefront, sidewalk and shopping mall locations across the country. (CNW Group/THE SALVATION ARMY)". Image available at: http://photos.newswire.ca/images/download/20131119_C8624_PHOTO_EN_33474.jpg
Image with caption: "The Salvation Army's annual Christmas campaign is one of Canada's most significant and recognizable annual charitable events. The iconic Christmas kettle will be hosted at more than 2,000 storefront, sidewalk and shopping mall locations across the country. (CNW Group/THE SALVATION ARMY)". Image available at: http://photos.newswire.ca/images/download/20131119_C8624_PHOTO_EN_33475.jpg
SOURCE: THE SALVATION ARMY
For further information:
National Director of Marketing and Communications
The Salvation Army