Salvation Army Launches 125th Annual Christmas Kettle Campaign

TORONTO, Nov. 16, 2015 /CNW/ - Today marks the national launch of The Salvation Army's 2015 Christmas Kettle Campaign. Now in its 125th year, the annual holiday campaign seeks donations from the public to help millions of Canadians living in poverty.

With a $21-million fundraising goal, the campaign enables local Salvation Army units in 400 communities across Canada help individuals and families with the basic necessities of life, such as food, clothing and shelter. Contributions also allow The Salvation Army to continue operating life-changing programs, such as substance abuse recovery, housing supports, job and skills training, budgeting and education classes, which help people find a way out of poverty, permanently.

"The Salvation Army has provided hope and dignity for more than 130 years through the generosity of our donors and volunteers," says Major Les Marshall, Territorial Public Relations and Development Secretary. "Hosted at more than 2,000 locations across Canada, the annual Christmas Kettle Campaign is the organization's largest fundraising drive of the year and would not be possible without the thousands of kettle workers who volunteer their time."

Every donation to a Christmas Kettle remains in the community in which it was given, in order to help local people in need. Last year, The Salvation Army helped over 1.85 million people in need. More information about the work of The Salvation Army can be found in our Annual Review at: http://www.salvationarmy.ca/annualreview2014-2015/.

Each year, The Salvation Army relies on the support of numerous corporate partners, including Loblaw Companies Limited, Walmart Canada, Costco, BC Liquor Stores, LCBO (in Ontario), Canadian Tire, Cadillac Fairview, Metro, Safeway, Save-on-foods, Sobeys and many more, who allow Christmas Kettles to be placed at their stores each year.

Beyond donating to The Salvation Army's physical Christmas Kettles, donations to the 2015 Christmas Campaign can be made at www.FilltheKettle.com, www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769) or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.

Supporters can also host their own online kettle and encourage their friends, family, neighbours and coworkers to donate to The Salvation Army. These online kettles can be created at www.FilltheKettle.com.

Donors can also support the 2015 Christmas Campaign by texting HOPE to 45678 from most mobile carriers in Canada. A $5 donation will be added to your monthly mobile bill.

About The Salvation Army:
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and more than 125 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.

News releases, articles and updated information can be found at www.SalvationArmy.ca.

SOURCE The Salvation Army

Image with caption: "The Salvation Army's Christmas Kettle Campaign seeks donations from the public to help millions of Canadians living in poverty. (CNW Group/The Salvation Army)". Image available at: http://photos.newswire.ca/images/download/20151116_C9291_PHOTO_EN_44445.jpg

For further information:

John McAlister
National Director of Marketing and Communications
The Salvation Army
416-467-3186
John_McAlister@can.salvationarmy.org
www.SalvationArmy.ca

A list of regional media representatives can be found here: http://www.salvationarmy.ca/prcontacts.


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