Russian Mobile Retail Consumers Make a Beeline for Cellebrite Touch

Users transfer content from old phones to new and obtain backup and restore services from leading Russian mobile chain Beeline

PETAH TIKVAH, Israel, July 14, 2014 /CNW/ - Cellebrite, the leader in delivering data and diagnostics solutions for the mobile value chain, has announced that VimpelCom Ltd., a global provider of telecommunication services has launched the "Smartbox" – Cellebrite's unique Touch platform providing Transfer, Backup and Restore solutions – in its chain of Beeline stores in Russia.

Russian subscribers to any mobile operator service can now transfer content from an old phone to a new one in a Beeline store. Users can transfer all necessary content (contacts, SMS, photos, downloads, applications) from phone to phone, SIM-card to SIM-card; SIM-card to the phone and from phone to SIM- card. In addition to data transfer, customers can also backup and restore data to and from a USB-drive.

Alon Klomek, Cellebrite's Vice President, International Sales, commented: "Cellebrite is pleased to provide its solutions to enable Beeline to pioneer, in Russia, the concept of employing such technology for truly enhancing the customer experience for the Russian mobile phone consumer, giving the retail chain an important competitive advantage in the dynamic Russian marketplace."

"We understand how important it is to quickly save or copy all the data in your phone, and are pleased to provide our customers and subscribers of other operators such an opportunity," said Timur Alyautdinov , director of development of branded retail network and mobile equipment for VimpelCom.

Mikhail Slobodin, CEO of Vimpelcom Russia, also commented on the new Beeline service in his personal blog:

"We all remember how we suffered with the transfer of information from one phone to another. Now, we can offer data transfer through a very convenient device for transferring and backing up all the most important data stored on your phone...from a flash card, phone-to- phone, SIM card to SIM card, or SIM card to phone. There are many variations. It's not a dream – it's just convenient...and of course for you, our customers."

For Beeline subscribers the service was free during the initial launch, after which a service charge is now rendered.

About VimpelCom

VimpelCom Ltd. is one of the world's largest integrated telecommunications operators, which provides voice and data services through a range of wireless, fixed line and broadband Internet services in Russia, Italy, Ukraine, Kazakhstan, Uzbekistan, Tajikistan, Armenia, Georgia, Kyrgyzstan, Laos, Algeria, Bangladesh, Pakistan, Burundi, Zimbabwe, Central African Republic and Canada covering a total population of more than 753 million people. Services are provided under the Beeline, Kyivstar, Wind, Infostrada, Mobilink, Leo, Banglalink, Telecel and Djezzy brands.

As of December 31, 2013 the total number of subscribers of the Company was 220,000,000. VimpelCom is listed on NASDAQ under the symbol VIP.

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About Cellebrite

Cellebrite is a leader in delivering data and diagnostics solutions for the mobile value chain. Operators and retailers are provided with advanced value-added services to enhance the customer's experience and improve satisfaction.

The company's advanced retail mobile solutions are unique in offering in-store phone-to-phone content transfer, backup and restore, diagnostics, application and content delivery. In addition, Cellebrite offers retailers monitoring, statistics and analysis of sales activities. With more than 150,000 units deployed at more than 200 mobile carriers and retailers globally, representing well over 100,000 stores handling hundreds of millions of transactions a year, Cellebrite has become a world leader in the mobile retail market.

Cellebrite is globally known for its technological breakthroughs in the cellular industry. The company employs more than 350 people of whom over 170 are engaged in R&D.

With offices in Israel, the USA, Brazil, Germany and Singapore, Cellebrite was founded in 1999 and is a subsidiary of the Sun Corporation, a publicly traded Japanese company (6736/JQ) based in Nagoya.

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SOURCE: Cellebrite

For further information:

Jeffrey Starr, Cellebrite Global CMO, +972-3-926-0910

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