ST. PETERSBURG, Russia, July 18, 2016 /CNW/ - Coming off successful participation at the St. Petersburg International Economic Forum (SPIEF) in Russia and World Economic Forum's (WEF) Annual Meeting of New Champions in Tianjin, China, Ulmart was tapped by the Russian government to create a unique business program for WEF's annual meeting in Davos, Switzerland in January, 2017 at what is officially now called "Russia House 2017 (RH17)".
(Logo: http://photos.prnewswire.com/prnh/20151015/277241LOGO )
In collaboration with Roscongress--official organizer for all Russian economic forums/conferences--Ulmart will seek to build on its success from WEF 2016 when it hosted the "Ulmart House of Innovation (UHI)." The UHI was visited by over 1500 people in three days from 23 countries.
"As leaders in the digital transformation underway in Russia, and obviously active participants in the 4th industrial revolution (4th IR), our chairman of the board, Dmitry Kostygin, at the end of our successful WEF this year challenged us to take a more proactive role in shaping not just Ulmart's image but Russia's message also at WEF '17," explained Brian Kean, Chief International Officer for Ulmart.
Like last year, Russia House will be located at the Davos-famous Kaffee Klatsch located at Promenade 72; but, whereas last year focus was on Ulmart and digital companies, this year the house will be opened to all Russian companies, media and even some government officials.
In addition to RH activities, to include up to six business discussions on Russia's role in the 4th IR, the current investment climate and growth expectations for the Russian economy in 2017, there will be a slew of cultural events hosted as well in venues throughout Davos.
"We plan to create a Russian presence at WEF 2017…wherever one turns, they will see aspects of Russia that drastically differ from the misperceptions we have been forced to deal with as we tell our story to the world," added Kostygin. "Davos '17 will be remembered as the year Russian business of the 'new economy' stormed back onto the world stage."
WEF's annual meeting takes a bird's eye view of the world and contemplates current problems and issues.
"The annual meeting inspires CEO's and leaders from all over the world. At the RH, we will take this inspiration to the next level and target it at our own commercial and economic realities and hopefully learn so as to grow the Russian economy," mused Mr. Kean.