Consumers can now find real estate with a swipe of a finger
TORONTO, Feb. 27, 2014 /CNW/ - Royal LePage, in partnership with award-winning mobile agency Plastic Mobile, today announced the launch of the Royal LePage mobile app for Canadian house hunters. Available for iPhone, the new app is
simplifying the property search process down to the swipe of a finger.
The app's innovative Draw-and-Search feature allows users to easily zero
in on a specific geographic area of interest on a map, by simply
drawing the area of choice with their finger. Upon doing so, property
listings within the selected region will pop up on the screen.
On-the-go house hunters no longer need to log in or fill in forms to
see search results. And with one tap, users can save their search to
get updates on new homes, open houses, and current listings within the
geographic area they selected.
"At Royal LePage, we are constantly looking at how we can better serve
homebuyers in their search for the perfect home through new digital
services," said Carolyn Cheng, SVP, Strategic Business Services, Royal
LePage. "With our new app's draw feature, the very first in Canada, we
are making the home buying search as easy and personalized as possible,
while ensuring our clients don't miss crucial updates as listings and
opportunities change by the moment."
The new app is the latest in Royal LePage's suite of digital real estate
solutions for Canadians. Last year, Royal LePage launched a new mobile website featuring Google's renowned map-based technologies as well as its new
and innovative cloud-based services, which allowed users to search for
homes, using not only standard criteria, but also local landmarks.
"As Royal LePage's mobile agency, we identify the best practices across
all industries worldwide and apply them to real estate, ensuring that
Royal LePage's clients always have the best and latest features at
their fingertips," said Melody Adhami, President and COO, Plastic
Mobile. "The Draw-and-Search feature of Royal LePage's new app is
designed to provide the most intuitive user experience so that
homebuyers don't have to browse through all of the clutter to find what
Please visit http://www.royallepage.ca/promotional_en.html for more information, and/or to download the app which can be used on
iPhone, iPad, iPad mini and iPod Touch.
About Royal LePage
Serving Canadians since 1913, Royal LePage is the country's leading
provider of services to real estate brokerages, with a network of over
15,000 real estate professionals in more than 600 locations nationwide.
Royal LePage is the only national real estate company to have its own
branded charitable foundation, the Royal LePage Shelter Foundation,
which is dedicated to supporting women's and children's shelters and
educational programs aimed at ending domestic violence. Royal LePage is
a Brookfield Real Estate Services Inc. company, a TSX-listed
Corporation trading under the symbol TSX: BRE.
For more information, visit www.royallepage.ca
About Plastic Mobile
Plastic Mobile is an award-winning mobile marketing agency building
strategic solutions in m-commerce - encompassing payments, wallets,
transactions and coupons - as well as mobile loyalty, location-based
marketing, mobile gaming, and in-store initiatives. Based out of
Toronto and New York the range of services include mobile strategy,
design, development and marketing - all inspired by user-centric
experiences to push forward a world in motion. Plastic Mobile
facilitates top-tier brands such as AIR MILES, ING Direct, Beyond the
Rack, Brookfield, Rogers and Pizza Pizza, into the fast-paced mobile
For more information and case studies, visit www.plasticmobile.com
Image with caption: "Royal LePage's New Mobile app's innovative Draw-and-Search feature allows users to easily zero in on a specific geographic area of interest on a map. (CNW Group/Royal LePage Real Estate Services)". Image available at: http://photos.newswire.ca/images/download/20140227_C7786_PHOTO_EN_37208.jpg
SOURCE: Royal LePage Real Estate Services
For further information:
Kaiser Lachance Communications
Director, Global Communications & Public Relations
Royal LePage Real Estate Services
Director of Marketing