ROXUL® Inc. partners with HGTV Canada to become the exclusive insulation supplier of the new interactive multi-platform series, Home to Win

MILTON, ON, April 20, 2016 /CNW/ - ROXUL® Inc. is proud to announce its brand partnership with the new HGTV Canada design and renovation series, Home to Win. ROXUL is the official insulation supplier to the show in which an unprecedented 20 HGTV Canada stars join forces to transform a home that contestants will compete to win.

"We're thrilled to be a part of such an innovative series," says Dave Smith, Residential Segment Manager, ROXUL Inc.  "Not only is it prime time on a fan-favourite network, it offers a cutting-edge format with the biggest names in the renovation and design industry today. The show's appeal is a perfect trifecta, much like our insulation which protects against fire, moisture and sound."

HGTV Canada Stars such as Scott McGillivray, Bryan Baeumler, Mike Holmes and others will combine their expertise, experience and creativity to complete 20 major renovations that will be showcased weekly on-air and online. Viewers will be able to see ROXUL in-show as it is installed in the home and discover how it is used in various applications to enhance occupant comfort and safety. Through the online component of the show,, viewers can participate in a fully immersive digital experience that allows them to take a closer look at each episode's renovation and design details, explore content, photo galleries, virtual tours, as well as hotspots that will enable them to 'shop the look'. Through the site, Canadians can also discover behind-the-scenes videos and watch full episodes after they air.

"The idea of the ultimate transformation fits perfectly with what our insulation helps to accomplish," says Smith.  "ROXUL insulation helps improve the comfort and safety of a home the moment it is installed and lasts throughout the life of the building. We're certain this series will leave a lasting impression, too, and we encourage Canadians to check it out."

By visiting, Canadians can enter for a chance to compete for the ultimate house.  The process is simple: Canadians must enter their email address on the site by June 5 at 11:59 ET and follow the directions emailed to their inbox. All entrants will be asked to submit a one-minute audition video, introducing themselves and answering the question, "What makes a house a home?" 

Home to Win premieres on April 24th at 10 pm ET/PT on HGTV Canada and episodes will also air on Saturdays at 8 p.m. ET/PT on Global.  One victorious contestant will claim the keys to the home in the finale, airing June 26th.

About ROXUL® Inc.

ROXUL® Inc., located in Milton, Ontario, with additional production in Byhalia, Mississippi and Grand Forks, British Columbia, is a subsidiary of Rockwool® International, the world's largest producer of stone wool insulation. Rockwool International, a publicly-held company trading on the Copenhagen Stock Exchange, operates 28 factories, employs over 11,000 people in 35 countries, and maintains a global network of sales companies, trade offices, and dedicated commercial partners.  Providing long-term thermal performance, ROXUL's stone wool insulation is fire resistant, water repellent and resistant to mold, mildew and bacterial growth. ROXUL® products and manufacturing processes are environmentally conscious. CFC- and HCFC-free, ROXUL® insulation products contain a high recycled content.  They are among the few building products able to recover the energy used in their manufacturing process.  Installing ROXUL® insulation can reduce energy consumption and dependence on fossil fuels, thereby decreasing harmful CO2 emissions. For more information, visit ROXUL® at www.roxul.comor visit ROXUL® on social media via Twitter, Facebook, or YouTube.

SOURCE Roxul Inc.

Image with caption: "Roxul Inc. logo (CNW Group/Roxul Inc.)". Image available at:

For further information: Charlene McAdam, Birchall & Associates Inc., 905-338-7600 ext. 105,

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