New initiative follows robust retail and online results in 2013
TORONTO, Feb. 11, 2014 /CNW/ - As part of its plans for 2014, Roots
Canada announced today that it has confirmed new long-term leases for
two flagship stores in Toronto and one in Vancouver for which it is
committing several million dollars in major renovations.
The stores include the company's top performing locations - in Toronto's
Eaton Centre and at Vancouver's high profile downtown intersection of
Robson and Burrard. The third store involves a relocation at 80 Bloor
Street West on Toronto's upscale retail stretch between Bay Street and
Avenue Road. In announcing this latest development, Roots Co-Founder
Michael Budman said the current strength of the brand encouraged him
and fellow Roots Co-Founder Don Green to reaffirm their commitment to
the retail side of the business.
In 2013, which was the 40th anniversary of Roots, the company posted its best year in its history,
thanks to the formidable growth in its retail stores in Canada and
online at www.roots.com, coupled with strong results in its stores in
"We're particularly excited about these three flagship stores," says
Michael. "Each one provides an ideal showcase of the entire Roots brand
for both our Canadian customers and the many foreign tourists who visit
our stores in Toronto and Vancouver. Despite the phenomenal growth of
our online business in recent years, our retail stores remain the
ultimate, defining experience of our company."
The new mid-town Toronto store will be the successor to its former
oversized flagship store a few doors to the west. Situated in an even
higher traffic location, the store's 6,500 sq. ft layout is more
ideally suited to the needs of Roots in the Bloor-Yorkville area,
Canada's preeminent shopping district. The new concept Roots flagship
is slated to open in May 2014.
At the Eaton Centre in downtown Toronto, Roots will be doing a major
renovation of its multi-level store, known as Roots Central. In
Vancouver, Roots will be expanding and renovating its Robson St.
flagship store situated on the finest retail real estate in western
Meanwhile, Roots is also enjoying significant growth in Asia. Working
with its Taiwan-based partner, Branded Lifestyle, Roots now has 118
stores in Taiwan and China. Over the next three years, Branded
Lifestyle plans extensive retail expansion for Roots in Asia.
These new developments come as Roots prepares other exciting plans for
2014 including a new collection of high quality, Canadian-made athletic
wear (Roots XL), a new collaboration with Canadian visual artist and
writer Douglas Coupland, and an exclusive collection based on the
paintings of Canadian iconic artist, Tom Thomson.
SOURCE: Roots Canada Ltd.
For further information:
Robert Sarner, Director of Communication and Public Affairs
firstname.lastname@example.org -- Tel: 416-781-3574, ext. 4280