Rogers sportsnet launches MMA Buzz

TORONTO, March 3 /CNW/ - Rogers Media today announced that it has launched MMA Buzz on its popular sports news Web site, sportsnet.ca. Powered by thoora.com, MMA Buzz collects and displays only the most popular and interesting mixed martial arts stories based on what is happening within social and traditional media, and provides fans with a new way to keep up-to-date.

"The MMA fan is super committed and engaged. They blog, they tweet, they shout. MMA Buzz gathers the best-of-the-best in fan conversations, and serves it to one dashboard," says Claude Galipeau, SVP & GM, Digital Media, Rogers Media. "Thoora is the perfect platform to power MMA BUZZ, since it's all about live search on blogs and tweets. We're really excited that our audiences and ad clients will adopt this new product."

Chul Lee, CTO and Founder, of thoora.com says that MMA Buzz uses Thoora's "proprietary, cutting-edge filtering, clustering, and ranking algorithms to identify the stories that people are talking about most in real-time."

MMA Buzz is available now on http://www.sportsnet.ca/buzz/mma/

Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 54 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as five OMNI multicultural television stations. Rogers Sportsnet, Canada's live event leader, is comprised of four channels, all of which are available nationally and in high definition, and the Shopping Channel, is a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

Thoora.com uses algorithmic curation based on "news science" to find the most unique voices from millions of sources. In real time Thoora.com reads 5,000 news sources, 12 million blogs and 65 millions tweets in order to provide the most relevant and important stories that really matter to people. To see the most reacted to news at any time go to www.thoora.com

SOURCE Rogers Media

For further information: For further information: Jan Innes, Vice President, Public Affairs, Rogers Communications Inc., (416) 935-3525, jan.innes@rci.rogers.com; Saul Colt, Head of Magic, Thoora.com, (416) 764-4404, saul@thoora.com


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