Rogers Media premieres Prom Queen: The Homecoming available online, on
iPhone, and iPad

TORONTO, June 30 /CNW/ - Rogers Media today announced the exclusive Canadian Premiere of Prom Queen: The Homecoming. The newest installment in the Prom Queen series, will premiere on July 5, 2010, and is the latest show to be added to the Citytv.com multi-screen initiative, Shorts in the City presented by Nissan. A total of 22 episodes will be released over the coming weeks at Citytv.com, Flare.com and Louloumagazine.com. The series will also be featured on the Shorts in City free iPad app. On the free iPhone app, the series is exclusively available to Rogers and Fido customers.

The Prom Queen series was produced by Vuguru, Michael Eisner's new media studio in which Rogers is an investor. The first release of Prom Queen, achieved worldwide success with 20 million views of the first season and was nominated for an Emmy in Outstanding Broadband Drama. Both Prom Queen and Prom Queen: Summer Heat, the first two series released by Vuguru are also available on Shorts in the City.

The highly anticipated release of Prom Queen: The Homecoming is the first in a series of premieres through Shorts in the City. "Prom Queen 3 is filled with drama and excitement; each episode will keep audiences coming back for more. It's part of our on-going commitment to bring Canadians high quality, well produced, online shows," commented Claude Galipeau, SVP & GM Digital Media, Rogers Media. Additional shows will be launching in August and in the fall of this year.

Link to trailer cr="true" href="http://video.citytv.com/video/detail/101450593001.000000/season-3-trailer/">http://video.citytv.com/video/detail/101450593001.000000/season-3-trailer/

About Rogers Media Inc
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as five OMNI multicultural television stations. Rogers Sportsnet, Canada's live event leader, is comprised of four channels, all of which are available nationally and in high definition, and the Shopping Channel, is a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

SOURCE Rogers Media

For further information: For further information:

For an embedded video file or for additional information please contact:

Andrea Gagliardi

416.764.3249

General Manager and Director, TV Web

Rogers Media Television

Citytv, OMNI Television, G4, The Biography Channel & OLN


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