Multi-year sponsorship part of Rogers' $700 million commitment to
province of Alberta over next four years;
Fans to expect premium connected experiences powered by Rogers LTE
network - Canada's fastest wireless internet
EDMONTON, Oct. 1, 2013 /CNW/ - Rogers Communications and the Edmonton
Oilers Hockey Club today announced a multi-year partnership that makes
Rogers the official telecommunications sponsor of the Oilers. Rogers
has acquired the official sponsorship and marketing rights for the
Oilers, the Edmonton Oil Kings and Rexall Place, the home arena for the
two clubs. Building on a multi-year investment in Alberta, this
partnership continues Rogers' commitment to Canadian sports and marks a
new sponsorship era for the Oilers.
"We are proud to partner with the Oilers and as the new sponsor of the
team we're excited to bring the game experience to a whole new level
that will connect Alberta sports fans like never before," said John
Boynton, executive vice-president and chief marketing officer, Rogers
Communications. "Our partnership with the Oilers reinforces our
longstanding commitment to Alberta, from the expansion of our LTE
network and Rogers retail presence to supporting the province's
communities, youth initiatives and sports teams."
Today's multi-year sponsorship announcement is one of Rogers'
commitments to the province of Alberta. The announcement follows a
decade long growth strategy that has seen Rogers invest over $1 billion
in network enhancements and expansion across Alberta. Over the next
four years, Rogers is committing over $700M to also further enhance and
expand Rogers LTE - Canada's fastest wireless internet, open additional
retail locations, fuel business growth and continue to build its
presence in sports.
The telecommunications sponsorship of the Oilers includes extensive
brand and advertising placements, arena signage, concourse, rink,
in-ice, in-bowl and in-game applications. Rogers is also the presenting
sponsor of Oilers television broadcasts, the Oilers Website and the
Oilers Mobile App. As Canada's largest provider of wireless voice and
data communications services, Rogers will leverage its extensive
network and multiplatform content investments to enhance fans'
experiences of the games. Starting today, fans of the Oilers are
encouraged to visit a Rogers retail location in downtown Edmonton to
pick up a complimentary Oilers car flag.
"Our partnership with Rogers brings together two longstanding Canadian
organizations that are dedicated to creating the ultimate experiences
for hockey enthusiasts. Rogers is known as an industry leader, and we
look forward to seeing that innovation play out on the ice for Oilers
fans," said Patrick LaForge, president and chief operating officer,
Edmonton Oilers. "With Rogers, our fans, players and customers have an
organization on board that is not only passionate about the game, but
driven to take the sports experience to the next level."
Through Rogers Youth Fund and Edmonton Oilers Community Foundation,
Rogers and the Oilers will also be teaming up off the ice to support,
empower and assist at-risk youth in Edmonton and its surrounding
The Oilers sponsorship builds on Rogers' strong history in sports across
Canada. The company has a 38% stake in Maple Leaf Sports &
Entertainment (MLSE), and owns and operates the Toronto Blue Jays
Baseball Club, Rogers Centre, and the multiplatform Sportsnet brand;
Sportsnet is the exclusive regional broadcaster of all Oilers games.
Rogers is also the lead sponsor or broadcast partner of the Vancouver
Canucks, Toronto Maple Leafs, MLB, NFL, NBA, MLS, CHL, NCAA, Rogers
Cup, international soccer, UFC, and more.
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media
company. We are Canada's largest provider of wireless voice and data
communications services and one of Canada's leading providers of cable
television, high speed internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).
For further information about the Rogers group of companies, please
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SOURCE: Rogers Communications Inc.
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