NEW Life Changing Travel Experience Now On Track with Seattle and Lake
VANCOUVER, July 4, 2013 /CNW/ - One might think that being named the
"World's Leading Travel Experience by Train"* would make Rocky
Mountaineer - an all-Canadian company that celebrates the natural
beauty of Canada with over 45 unique vacation packages and five unique
rail routes - complacent. But for Randy Powell, President and CEO, and
his staff at Rocky Mountaineer, nothing could be further from the
truth. The team is now gearing up for its most exciting and
adventurous travel season yet. For the first time ever, Rocky
Mountaineer is crossing the American border with its new Coastal Passage route, linking Seattle and Vancouver en route to the majestic Canadian
Rockies. The world-renowned luxury train experience is also adding
legendary Lake Louise as a new destination, resurrecting passenger rail
travel to this quintessential mountain town for the first time in over
two decades. New routes, new stops and additional travel options put
Rocky Mountaineer on track as one of the greatest travel adventures in
the world. And it's all Canadian!
The Little Engine That Could
Under the direction of Randy Powell, Rocky Mountaineer has been
transformed from a business fueled by personal passion, to one that
shares a passionate love of Canada and comfortable, luxury train travel
with people around the world. "Rocky Mountaineer has brought the
romance back to rail travel, and has amplified international tourism
attention on the Canadian Rockies," says Randy Powell. "We truly are
the little engine that could, and we are thrilled to welcome and host
more than 100,000 international visitors every year."
Riding the rails on board the Rocky Mountaineer is a life changing
experience. The promise is immersed in Rocky Mountaineer's 4S' -
scenery, savoury, socialization and service. Every train ride takes
place only during daylight hours to ensure guests enjoy every minute of
the breathtaking scenery. Savoury is fulfilled by Executive Chefs,
trained in Michelin-star restaurants and five-star hotels around the
world. Innovative gourmet creations showcase the distinctive flavours
of Western Canada. Making friends with other guests and enjoying the
onboard storytelling from Rocky Mountaineer Hosts provides the
socialization, and all travellers experience exceptional guest service,
for which the company is celebrated.
Canadian Luxury on the Rails
It's been a steep climb to become an internationally renowned luxury
train experience. Rocky Mountaineer began as a struggling
government-owned passenger rail service and was purchased by the
family-owned Armstrong Group (parent company of Rocky Mountaineer) in
1990. Randy Powell, known as a skillful strategist and master brand
builder, was inspired to take on this leadership role by Company
Founder, Peter Armstrong, in 2007. Mr. Powell was the first outside
President in the Company's history and brings an entrepreneurial
spirit, prolific business background, leadership and commitment to
quality and innovation. Rocky Mountaineer has since become one of
Canada's greatest success stories and leading tourism providers. The
company, having recently launched its 24th operating season on April 23, has hosted over 1.5 million guests from
across the globe.
An expert in providing breakthrough motivational, professional
management to both private and public businesses, Mr. Powell has a
legacy of taking a number of Canadian companies to the next level.
"Teams need the mentorship and confidence to take risks and propose new
ideas. Sometimes that's more difficult within a family-run business,"
says Mr. Powell, a member of the exclusive Canadian Council of Chief
Executives. "Part of what drives our success at Rocky Mountaineer is
the entire team has an inability to be complacent. We believe that
being the best is simply not enough and we're continually looking at
how to be trailblazers, "out of the box" thinkers and innovators to
provide life-changing experiences for each and every one of our guests.
We couldn't be more excited about what is to come during our 2013
season. It is a big year for us as, new destinations of Seattle and
Lake Louise as well as the expansion of our new level of service,
SilverLeaf, are essential components of our growth strategy."
The NEW Coastal Passage is Rocky Mountaineer's fifth rail route, exclusively available in the
Company's high-end, award-winning GoldLeaf Service in 2013. The
luxurious, three-day, all-daylight journey begins or ends at the
historic King Street Station in Seattle, and travels along the stunning
coastal shorelines of the Pacific Northwest to the heart of the
breathtaking Canadian Rockies. The Coastal Passage route features bi-level rail coaches, custom-designed for Rocky
Mountaineer with a glass domed upper level and an exclusive dining area
below. And for those who want to be closer to nature, there's an
outdoor vestibule on each coach. Only four exclusive journeys will be
departing in August this year, with a full-season schedule of 24
departures to follow in 2014.
Romance of the Rails Returns to Lake Louise
No vista is more intrinsic to the Canadian Rockies and the breathtaking
beauty of Canada than Lake Louise. Now, Rocky Mountaineer is bringing
the romance of the rails for guests back to this picturesque locale for
the first time in over two decades. Lake Louise enhances the Rocky
Mountaineer First Passage to the West route and is offered on select departures during the 2013 season. The
two-day rail journey can also be combined with a stay at the
world-renowned Fairmont Chateau Lake Louise.
SilverLeaf on More Routes: More Options for Travellers
Rocky Mountaineer offers three levels of service - GoldLeaf, SilverLeaf
and RedLeaf - to meet the various needs of its guests. In 2013, the
company expands its new SilverLeaf Service - launched in 2012 - to
more routes than ever before including the two-day Journey Through the Clouds.
"We sell fun and adventure, and are consistently innovating to keep our
experience best-in-class while making it even more accessible," adds
Mr. Powell. "The addition of SilverLeaf Service to more routes
provides our guests with a high quality new option and brings
affordable luxury to even more people."
Five Exceptional Routes
Rocky Mountaineer is now proud to provide five rail routes that capture
the essence of the West:
First Passage to the West - the Company's flagship route re-traces the historic Canadian Pacific
Railway between Vancouver and Banff/Lake Louise or Calgary.
Coastal Passage - launches in August 2013 with four departures and seamlessly connects
Seattle and Vancouver en route to the Canadian Rockies.
Journey Through the Clouds - travels between Vancouver and Jasper, with Mount Robson - the most
prominent mountain in the Canadian Rockies - as the highlight.
Whistler Sea to Sky Climb - a 3.5 hour train experience between Vancouver and Whistler.
Rainforest to Gold Rush - offers BC's seldom seen Cariboo and Chilcotin regions as the backdrop
as well as the dramatic scenery transformations between Whistler and
International Accolades Keep Rolling In
From the corporate conductor's seat, Randy Powell steers Rocky
Mountaineer toward its aggressive business goal of becoming a $2
billion company. Along the way, the Company has received many unique
recognitions and outstanding reviews:
Countless travel awards from organizations such as National Geographic,
Forbes Magazine, Condé Nast, Travel + Leisure Magazine, and many more
Selected as a VIP gift for Academy Award Nominees in 2012 and the
Writers Guild Awards in 2013
Operated as the Hospitality Train on behalf of the Province of Alberta
for the 2010 Winter Olympics in Vancouver
Featured in the prime time reality TV hit "Bachelorette" with Jillian
Harris and recently in 2013 on the popular series, Top Chef on Bravo
and the Food Network.
"Rocky Mountaineer is a genuine Canadian success story," adds Mr.
Powell. "I don't know of many Canadian companies that are as
internationally recognized and celebrated as Rocky Mountaineer. That's
something we've worked very hard to achieve. We continue to invest in
our brand, and never stop innovating. This is going to be a great
year, and my job is to ensure the coming years are as spectacular as
the vistas enjoyed onboard Rocky Mountaineer."
About Rocky Mountaineer
Rocky Mountaineer offers over 45 vacation packages and five unique rail
routes, rich in history and natural wonders, through the Pacific
Northwest and Alberta. This world-renowned, luxurious train travels by
daylight through the wild beauty of Canada's West and is considered by
many as the only way to experience the majestic Canadian Rockies. Since
its inception in 1990, the company has grown to become the largest
privately owned passenger rail service in North America and has
welcomed more than one and a half million guests from around the world.
Rocky Mountaineer has received numerous international awards and
accolades for service excellence. Most recently, the company received
its seventh World Travel Award as, "World's Leading Travel Experience
By Train" and has been recognized by National Geographic as one of the
"World's Greatest Trips."
During its 2013 season, Rocky Mountaineer launches Coastal Passage, a
new route connecting Seattle WA and the Canadian Rockies. It signifies
the company's first rail journey to and from the United States.
* World Travel Awards, 2012, 2011, 2010, 2008, 2007, 2006, and 2005
SOURCE: Rocky Mountaineer
For further information:
For more information on Rocky Mountaineer, or to arrange an interview with Randy Powell, President and CEO, please contact:
Ive Balins, Strategic Objectives, Tel: 416-366-7735 x259