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TORONTO, May 4, 2017 /CNW/ - Nikki Moffat, President, Radio and Local TV announced today the appointment of Rob Farina to the role of Head of Radio Content, Strategy, and iHeartRadio for Bell Media, effective May 29. The announcement follows the upcoming departure of David Corey, Vice-President of Radio Programming later this month for a new opportunity in the U.S.
Formerly Head of iHeartRadio, Syndication, and Strategic Initiatives, Farina officially joins Bell Media with oversight of all content for Bell Media Radio, including Canada's #1 radio station, 104.5 CHUM FM. Farina will develop programming to solidify Bell Media Radio's leadership position across the Canadian market, while continuing to deliver growth in digital radio. Farina continues to be responsible for Orbyt Media, Canada's premier radio content syndication group.
Farina returned to Bell Media in May, 2016 as Senior Advisor for the launch of iHeartRadio Canada, and has been instrumental in its success. The #1 radio streaming service in Canada, the iHeartRadio Canada app, which launched in October 2016, has reached almost 1 million downloads, making it one of the fastest-downloaded apps in Canada. This past month alone, iHeartRadio Canada reached its highest active listeners to-date at nearly 2 million. Farina also helped build on the wildly successful iHeartRadio concert series in the U.S. by introducing Canada's first-ever event, the sold-out iHeartRadio Jingle Ball featuring The Weeknd, The Chainsmokers, Niall Horan, and more. Other iHeartRadio events include the recent iHeartRadio Fest at Canadian Music Week, as well as additional upcoming concerts in Canada this summer, to be announced soon.
"Rob is a tremendous asset to our radio operations and I am delighted to have him on board in this new role at Bell Media," said Moffat. "He is an extremely talented radio executive and I am confident that he will continue to elevate iHeartRadio along with all of our Bell Media Radio properties across Canada, while driving growth, profitability, and innovation."
Previously, Farina was Program Director for Toronto's 104.5 CHUM FM, then Vice-President of Programming for CHUM Radio, before joining Astral as Executive Vice-President, Content and Platforms. He moved to Los Angeles to launch Black Box, a music company that provides strategy, artist development, and digital marketing services. Farina was also Vice-President, Programming and Innovation for Rogers Media's radio division.
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About Bell Media
Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's highest-rated television network; 30 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 215 music channels including 105 licensed radio stations in 54 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral Out of Home with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
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For further information: Eleni Tenuta, Bell Media, Eleni.Tenuta@bellmedia.ca or 416.384.3530