MISSISSAUGA, ON, Jan. 15, 2014 /CNW/ - After ten years of success
managing the Umbro brand in Canada, RMP Athletic Locker will take its
grassroots approach to supplying teamwear, footwear, equipment and
support to Soccer Specialty retailers across the U.S.A. Iconix Brand
Group, which purchased the Umbro brand in 2012, has granted the
distribution rights for these categories effective immediately.
RMP has a proven track record of stability, service and expertise in the
Canadian soccer marketplace with partnerships including Canada Soccer
(official uniform supplier to all National Teams) and to over one
hundred teams and clubs throughout the country.
Looking to assist in growing the presence of the Umbro brand in the USA,
RMP will focus on the soccer specialty retail channel and tell the
story of Umbro's 90-year heritage. At the same time, introducing new
and exciting innovations, product designs for players and unique
partnership opportunities for teams, clubs and their fans.
RMP Athletic Locker Ltd. will begin full US distribution in Fall 2014
and provide sale opportunities for select retailers and partners from
their existing Canadian warehouse and inventory until then.
Umbro was founded in 1924 in Manchester, England, by a young tailor
named Harold Humphreys who believed that style was a performance
advantage - if you looked smart, you played smart - a principle which
remains today. Since then, the 'Double Diamond' has been worn on and
off the field by some of the game's greatest players and teams - from
Ballon D'Or to World Cup winners. Quality, fit and purpose have always
been at the heart of Umbro's design philosophy, from the first
lightweight and breathable football shirts to crafted leather football
boots built for ultimate comfort. Today, Umbro products are available
in over 100 countries worldwide and combine its rich heritage with
football culture to craft modern football apparel, footwear and
equipment which blends performance with style for players, teams and
fans who are as passionate about the game as we are. www.umbro.com
About Iconix Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio
of consumer brands including: CANDIE'S (R), BONGO (R), BADGLEY MISCHKA
(R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R),
OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET
(R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK
(R), ED HARDY (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO
(R), and MARC ECKO (R). In addition, Iconix owns interests in the
ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R),
BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and
BUFFALO (R) brands. The Company licenses its brands to a network of
leading retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in both
the U.S. and worldwide. Through its in-house business development,
merchandising, advertising and public relations departments Iconix
manages its brands to drive greater consumer awareness and equity.
About RMP Athletic Locker Ltd.
Established in 1977, in Mississauga, Ontario, RMP Athletic Locker is one
of Canada's leading sports apparel and footwear companies. The company
designs, manufactures, and distributes technical and lifestyle products
under a range of global brand names including Umbro, RPZN, PWDR ROOM,
Teva, Fila, and Eira.
Image with caption: "Umbro (CNW Group/Umbro Canada)". Image available at: http://photos.newswire.ca/images/download/20140115_C8787_PHOTO_EN_35528.jpg
SOURCE: Umbro Canada
For further information:
MIKE SHOEMAKER, VICE PRESIDENT, RMP ATHLETIC LOCKER, LTD.
firstname.lastname@example.org (P) 905.361.2390 ext. 344 | Toll Free 1 866 486 2761 | Mobile 647-222-6615
Follow us on Twitter @umbroUSteam