Rexall Brunswick Officially Opens with a Nod to the Iconic Venue's Musical Past

Flagship drugstore looks to the future while respecting the heritage property's rich history

TORONTO, April 27, 2017 /CNW/ - Rexall today officially marks the beginning of a new chapter in the rich history of the Brunswick House as its flagship drugstore in Toronto's Harbord Village.

"For many years, the Brunswick House was synonymous with good times. We're very proud to be a part of the community and build on that legacy by providing excellent health and wellness services to the community," said Paul Dale, Executive Vice President, Store Operations.

To remain true to the building's history, Rexall worked closely with the City of Toronto's Heritage Preservation Service, and fully restored the building's outdoor façade and interior elements, including its famous keg barrel bar, which now serves as the store's main checkout area. Chandeliers, tin ceilings and iconic interior signage have all been restored and now feature prominently in the new drugstore's layout and design.

Known for over 100 years as a hotel, local bar and famous live music venue, the new store opening was celebrated with the unveiling of the Rexall Brunswick House Music Artifacts Exhibition. Items on display include priceless memorabilia from household names whose music once graced its stage: Jeff Healey, Oscar Peterson, Downchild Blues Band, Peter Appleyard and others.

"The Brunswick House is hallowed ground for music fans, not just in Toronto but across Canada," said Alan Cross, Curator for the Rexall Brunswick House Music Artifacts Exhibition. "With Rexall's support, this exhibit is a fitting tribute and homage to those artists who graced its stage."

The music exhibit and memorabilia collection, the launch of which was attended by media and industry guests, will remain open to the general public before moving on to a permanent home at Calgary's Studio Bell, home of the illustrious National Music Centre, where it will go on display in 2018.

"While we give a nod to the Brunny's contribution to Toronto's vibrant music history and community, health care is at the core of our business. Rexall is committed to providing patients with the highest quality of care, as well as improving health outcomes by delivering a more complete and personalized health experience," added Dale. 

Rexall pharmacists are industry leaders in the delivery of patient-focused services, including medication reviews, smoking cessation, providing injections and immunizations such as the flu shot and the vaccine to prevent shingles. Residents of Harbord Village and surrounding area will be able to access high-quality health services closer to home.

About Rexall

With a heritage dating back over a century, Rexall/Pharma Plus is a leading drugstore operator with a dynamic history of innovation and growth. Our focus is helping Canadians improve their overall health and wellness with a wide assortment of products and easily accessible, more convenient services. Operating 471 pharmacies across Canada, Rexall's 7,300 employees are dedicated to providing exceptional patient care and customer service. Rexall is a member of the Rexall Pharmacy Group Ltd., a wholly owned subsidiary of McKesson Corporation. For more information, visit rexall.ca.

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SOURCE Rexall



For further information: Derek Tupling, (w) 905.501.7894, (c) 647.282.1689, dtupling@rexall.ca; PM Rendon, DDB Public Relations, (w) 416.972.7784, (c) 416.301.2391, paul-mark.rendon@can.ddbpr.com


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