Revitalization of the LI-NING Brand Takes China's Sports Goods Industry on a
Quantum Leap

BEIJING, July 1 /CNW/ -- With the momentum of remarkable growth in recent years behind it, LI-NING's brand revitalization comes on the 20th anniversary of their establishment by founder, Mr. Li Ning, who will personally make the revitalization announcement and official unveiling of the new logo and new slogan at Li-Ning's Beijing headquarters on June 30th 2010. A large group will gather at the LI-NING Centre to celebrate the launch including LI-NING Company executives, investors, representatives from each of LI-NING's five gold medal-winning teams, along with many other VIP guests.

    
    (Logo: http://photos.prnewswire.com/prnh/20100630/CNW031 )
    (Logo: http://www.newscom.com/cgi-bin/prnh/20100630/CNW031 )

    

SOURCE LI NING COMPANY LIMITED

For further information: For further information: Yuan Qnqing, Li Ning Company Limited, Add: No.8 Xing Guang 5th Street, Opto-Mechatronics Industrial Park, Zhongguancun Science & Technology Area, Tongzhou District, Beijing, P.R. China 101111, +86-10-8080-0730, enqing.yuan@li-ning.com.cn or Tang Yeping, Ruder Finn Public Relations (Beijing Office) Add: E101, East Lake Villas, 35 Dongzhimenwai Main Street, Dongcheng District, Beijing, 100027, +86-10-6462-7321-677, Fax, +86-10-6462- 7327, tangg@ruderfinnasia.com

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LI NING COMPANY LIMITED

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