MONTREAL, June 4, 2012 /CNW Telbec/ - On May 25, 26 and 27, a large
number of Quebecers took the Société des alcools du Québec (SAQ) up on its invitation and visited outlets to buy bottles of
"generous" white wines. For each bottle of white wine sold, the SAQ
promised to donate $1 to Banques alimentaires Québec (BAQ), while various suppliers upped the SAQ's donation by another $1
for certain wines. The enthusiastic participation of its customers and
partners will enable the SAQ to donate $380,000 to BAQ to help provide
food assistance in Quebec.
"We're pleased to note that, this year once again, our customers
responded positively to our invitation and did both themselves and
others a favour by choosing bottles from the extensive selection of
white wines available in our outlets," said the SAQ's chief executive
officer, Philippe Duval. "Our participation combined with that of the
suppliers means Banques alimentaires Québec will receive an even bigger
donation than they did last year. We're delighted to be able to make a
real difference to Quebecers in need."
BAQ general manager Zakary O. Rhissa also expressed his pleasure with
the announced results. "The SAQ and its partners have shown how
impactful they can be for our organization," he said. "A donation of
this size will not only facilitate our day-to-day operations, it will
also make a huge difference in our ability to respond to the more than
1.2 million requests for emergency food assistance received every
month. We are also extremely grateful for the generosity demonstrated
by Quebecers and the partners."
About Banques alimentaires Québec
For nearly 25 years, the Banques alimentaires Québec (BAQ) network has
supported and represented 18 members of the Moissons food banks across
Quebec. The banks supply 1,064 community organizations that handle more
than 1.2 million requests for emergency food assistance each month.
A member of Food Banks Canada, BAQ is the Quebec representative of the
National Food Sharing System and for the HungerCount annual socio-economic report, which paints a picture of the people who
rely on food assistance across Canada.
About the SAQ
The SAQ's mandate is to sell alcoholic beverages and its mission is to
provide superior service to the public in every region of Quebec by
offering a broad range of quality products. The SAQ carries out this
mandate through a network of some 400 outlets and 400 agencies. It
sells nearly 11,000 products from some 65 countries.
In addition to its commercial mission, the SAQ fully assumes its role as
a responsible corporate citizen by contributing each year to some 500
organizations and events across Quebec through its donation and
sponsorship program. In fiscal 2011-2012, the value of these
contributions totalled $7.4 million.
SOURCE Société des alcools du Québec - SAQ
For further information:
Media Relations Officer
Société des alcools du Québec
514 254-6000, ext. 6854
Mélissa Lapierre-Grano / Frédérique Henry
Massy Forget Langlois Public Relations
514 842-2455, ext. 31 / ext. 23
email@example.com / firstname.lastname@example.org