Respect Your Universe engages netamorphosis to accelerate their digital and e-commerce platform globally

VANCOUVER, July 27, 2017 /CNW/ - RYU Apparel Inc. (TSX VENTURE: RYU.V ; Frankfurt Stock Exchange: RYA ) creators of urban athletic apparel, is pleased to announce that it has retained award winning digital and creative agency netamorphosis from New York City to facilitate and maximize RYU's digital and e-commerce business across the United States and globally.

"We are very excited with this new relationship with netamorphosis," said Marcello Leone, CEO of RYU. "They are a leader in the industry with a proven track record and we are expecting great returns and growth of our digital and e-commerce business."

About netamorphosis
n e t a m o r p h o s i s is an innovative and award-winning digital and creative agency that specializes in maximizing the digital footprints, unlocking powerful commerce potential, and accelerating the brand awareness trajectories for the companies with which we partner. Founded on the collective experiences of Lyde Spann, Founder and CEO, formerly Head of Digital Marketing, eCommerce & Omnichannel operations for Inditex (Zara), west elm (Williams Sonoma) and MoMA (The Museum of Modern Art), netamorphosis has empowered more than 60+ companies, entrepreneurs and organizations in driving measurable results: an average 3-Year CAGR of +208% in incremental channel revenues.

About RYU
Respect Your Universe is an award winning urban athletic apparel and accessories brand engineered for the fitness, training and performance of the multi-discipline athlete. Designed without compromise for comfort, style and durability, RYU exists to facilitate human performance. For more information, visit: http://ryu.com.

On Behalf of the Board

RYU APPAREL INC.
"Marcello Leone"
Marcello Leone, CEO, President and Chairman of the Board
Tel: 604-235-2880

Neither the TSX Venture Exchange nor its Regulation ServicesProvider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE RYU Apparel Inc.

For further information: Investor Relations: Contact: Anna Brazier, Investor Relations, 1-844-535-2880, investors@ryu.com, www.ryu.com; For Media inquiries, contact: Kelsi Carlton-Account Manager (Canada), 604-738-2220, kelsi@talkshopmedia.com; Natasha Lucero-Conklin, Backbone Media-Senior PR Account Manager (U.S.), 970-963-4873 x128, natasha.lucero@backbonemedia.net


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