Rescue Remaining Summer Days With Rabba

GTA's neighbourhood market launches end of summer campaign

TORONTO, July 26, 2016 /CNW/ - Rabba Fine Foods Inc., Toronto's local neighbourhood market, launches Summer Survival campaign and partners with Chef Massimo Capra to offer tips, videos and other resources that will help Ontarians make the most of the remaining summer weekends – no matter what's on the menu or weather forecast. 

"We've been attentive to the needs of our customers, 24/7, since 1967," says Jiries Rabba, marketing manager for Rabba. "We've seen how committed they are to maximizing the seasons, especially summer weekends, and so we've developed some tools to help make the most of their time, whether preparing for a day out at the beach or a last minute BBQ. Most – if not all - of your needs are covered at Rabba."

As part of its Summer Survival campaign, Rabba has re-vamped its website to give customers access to  Chef Massimo Capra's culinary expertise through video tutorials on how to make summer-inspired meals using ingredients found at local Rabba stores. The website also features creative snack ideas and summer activity checklists.

"Our new content aims to help take the hassle out of planning, so our customers can spend more time with family and friends," says Rabba.

In the spirit of spending more time with loved ones, Rabba will be giving away all the necessary ingredients for one lucky winner to throw the Ultimate Backyard BBQ Party, including a personal chef to take care of the cooking.  The contest is worth five thousand dollars and will be launching on August 1 and will run until August 26.

For more information about the contest or to find a location nearest you, please visit www.rabba.com.

About Rabba
The Rabba family established its first grocery store in Toronto in 1967 and would take turns working around the clock in order to stay open 24 hours a day, seven days a week. Rabba takes pride in its bright, accessible, local markets that offer customers all of their grocery needs in one convenient location. From the beginning, Rabba emphasized its commitment to offering exceptional service, value, product selection, quality and convenience. Today, there are 35 Rabba locations across the GTA and it remains a family-run operation. For more information on Rabba or any of its locations, please visit www.rabba.com.

SOURCE Rabba Fine Foods

Video with caption: "Video: Chef Massimo Capra teams up with Rabba Fine Foods for Summer Survival campaign". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20160726_C7005_VIDEO_EN_741880.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20160726_C7005_PHOTO_EN_741880.jpg&order=1&jdd=20160726&cnum=C7005

Image with caption: "Rabba Fine Foods (CNW Group/Rabba Fine Foods)". Image available at: http://photos.newswire.ca/images/download/20160726_C7005_PHOTO_EN_741842.jpg

For further information: Nicole Chin, Torchia Communications, 416-341-9929 X 230, nicole@torchiacom.com


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