TORONTO, Nov. 28, 2012 /CNW/ - With the competitive landscape becoming
increasingly more important to how companies market, RE/MAX Canada (www.REMAX.ca) turned to Global Innovation firm, Infusion, and their in-house Digital
Agency, to completely redesign and restructure their public-facing
website. Launched today, the site features a beautiful and clean design
that matches RE/MAX's stature as the leader in the realty industry.
With higher quality leads, property alerts, and enhanced search engine
optimization, RE/MAX is simplifying the buying and selling process
through its restyled and improved web portal.
The new website, taken from concept to completion by Infusion, boasts
several key features. These features follow the recent guidelines by
the Canadian Real Estate Association on how real estate listings are
catalogued and displayed. The entire back-end system for REMAX.ca was consolidated so information was easier for consumers and agents to
access and discover.
The site was envisioned and designed using feedback and suggestions from
various user research groups. It includes an English Canada platform
with listings from all provinces excluding Quebec, the CREA National
Shared Franchisor Pool, and RE/MAX Open Access listings. It also
includes the ability to enhance listings with video and photos via
LeadStreet. LeadStreet is a unique set of tools proprietary to RE/MAX
that provides agents with listings from across the country. This offers
a more personalized experience for those looking to buy a new home,
while ensuring a clean and streamlined interface for clients,
prospective customers, and agents.
"We completely redesigned the site to employ the latest real-time search
functionality to help visitors find a listing as fast as possible.
Overall, the clean design is true to the RE/MAX brand while taking
advantage of social media and web 2.0 technologies. We believe it takes
REMAX.ca from a traditional realty website, to something engineered for today's
more digitally savvy homebuyers." - Peter Rivera, VP, Executive
Creative Director, Infusion."
As part of the redesign, Infusion also executed a mobile version of REMAX.ca that can be viewed on smartphones and tablet devices. Device agnostic,
the site was developed to recognize the type of hardware display to
deliver the ultimate in customer experience and ease of use. The mobile
site features include "new properties near me", driving directions,
property alerts, and the ability to share through social media
channels, including Pinterest.
The new website features video to connect the buyer with different
neighborhoods, provides customizable profiles, personalized search
engines, and the ability to match homebuyers with suitable agents. It
also integrates social media channels such as YouTube and Twitter, and
allows users to log in with their Facebook profile.
"We're at the crossroads of an industry shift. Consumers are more
social, local and mobile than ever before. The challenge facing the
real estate industry is whether we will meet the consumer where they
are, on Facebook and YouTube. Can we show them current relevant local
properties, while they are living active mobile lives? We think the new
REMAX.ca site is leading this shift. Connecting consumers to the information and
professional Realtors® to make their home buying & selling experience a
success." - Dan Hill, Director of Web Services, RE/MAX Promotions Inc.
With RE/MAX's new features and customization, the sophisticated, simple,
and clean design of the new REMAX.ca positions RE/MAX as a best-in-class resource portal, confirming its
place as the leader in the industry.
Infusion (www.infusion.com) is a global innovation firm. With a combination of expert software
engineering and creative excellence, Infusion is the partner that can
envision, design and build innovative solutions and experiences. We
have technical depth and are masters of integration. Infusion is a firm
that can envision unique and engaging customer and brand experiences on
For further information:
Kayla Spiess, Manager, Global Marketing & Communications, Infusion
email@example.com | 1-416-595-4062