Montreal firm IDEALI acquires TC Media's 1:1 Marketing Solutions and Data Insights unit to create the most significant player in the Canadian data driven marketing sector
MONTREAL, April 6th, 2016 /CNW Telbec/ - IDEALI today announced the acquisition of TC Media's 1:1 Marketing Solutions and Data Insights unit to create RELATION1, the country's largest one-to-one solution provider offering end-to-end solutions, from data intelligence and email marketing to omnichannel technology and marketing program execution.
"By grouping the best talent in strategy, data science, marketing and technology in Canada, RELATION1 will clearly become the best partner for the brands looking to increase the return on investment of their marketing budget," said Normand Bélisle, Partner and President of IDEALI.
"As Big Data continues to transform marketing, we will provide our partners an unrivalled ability to execute across the country with unique expertise and infrastructure, allowing them to better understand consumers needs in order to offer them the most personalized and relevant experience," added Normand Bélisle.
RELATION1 will rely on a team of 65 experienced professionals in the fields of marketing, data science and technology in Montreal, Toronto and Quebec City. They will continue to support more than fifty clients, including some of the largest players in the Canadian retail sector.
Based in Toronto, the TC Media 1:1 Marketing Solutions and Data Insights unit - which acquired ThinData Inc. in 2008 - provides a full suite of marketing solutions, including strategic planning, marketing operations, advance audience segmentation, personalization, dynamic content, automated lifecycle marketing, creative services and reporting. These solutions enable clients achieve relevant one-to-one communication with consumers while integrating and optimizing across different marketing channels.
"We are absolutely thrilled to join IDEALI, one of the most respected leaders in the industry. Our team has developed a deep knowledge of one-to-one marketing and data analysis. These are critical of any successful marketing strategy, supporting engagement at every stage of the interaction with consumers. We are confident that our expertise, from strategy through operations, will be an essential asset for RELATION1," said Scott Jamieson, Vice President at TC Media 1:1 Marketing Solutions and Data Insights unit.
The new entity will be headquartered in Montreal and led by Normand Bélisle, who will serve as Chief Executive Officer. Scott Jamieson will continue to perform key duties within the organization as General Manager, Toronto and Vice-President, Consulting Services.
Since 2000, IDEALI delivers, from its offices in Montreal and Quebec City, a full range of marketing and technology services leveraging the infinite opportunities of technology and data for major brands in Canada. IDEALI team is wholly committed to drive clients' success by providing the best advice and the highest quality service.
About TC Media
TC Media is a leading provider of media and interactive marketing solutions in Canada, employing close to 3,000 people. The sector reaches Canadian consumers through a wide range of print and digital publishing products in French and English: newspapers, educational books, trade publications, retail promotional content, mass and personalized marketing, mobile and interactive applications and geotargeted door-to-door and digital distribution services. TC Media is a division of Transcontinental Inc. (TSX: TCL.A TCL.B), which has over 8,000 employees in Canada and the United States, and revenues of C$2 billion in 2015. Website www.tc.tc
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