Registered Dietitians launch new "Flat World" exhibit to focus Canadians'
attention on reducing the risk of colon cancer and hypertension

MONTREAL, April 14 /CNW Telbec/ - Registered Dietitians at Dairy Farmers of Canada (DFC) today launched an innovative and interactive public health exhibit called "Flat World." The eye-catching exhibit is designed to help educate people on the lesser known health benefits of consuming milk and milk products including reducing the risk of colon cancer and high blood pressure.

Actors bring the "Flat World" to life and capture people's attention with their depiction of two dimensional characters who represent a caricature of people with poor diets. Inside the exhibit, visitors experience fun and interactive games, one-on-one discussions with Registered Dietitians and an electronic self-assessment tool.

The "Flat World" exhibit urges Canadians to rethink their personal consumption of milk products as part of a healthy diet, and how they help reduce the risk of certain chronic illnesses. Canada's Food Guide recommends that all Canadians consume between two and four servings of Milk and Alternatives every day.

"A landmark study by Health Canada and Statistics Canada has shown that two out of three Canadian adults do not get enough milk products in their daily diet," says Nathalie Savoie, Assistant Director, Nutrition at Dairy Farmers of Canada. "The "Flat World" events are a hands-on, engaging way to show people how they are missing out on the many benefits of milk products."

    
    The "Flat World" exhibit can be seen in the following locations:

    -   Metropolis at Metrotown in Burnaby, British Columbia from
        April 14 - 17;
    -   Eaton Centre in Toronto from April 28 - May 1; and
    -   Grande-Place at the Complexe Desjardins in Montreal from May 4 - 7.
    

Most Canadians overestimate how much milk products they actually consume. In fact, one serving of milk is 250 mL (1 cup), one serving of cheese is 50 g (1.5 oz) and one serving of yogurt is 175 g (3/4 cup). Milk products contain up to 16 essential nutrients that play a major role in the development and healthy functioning of the body. Milk is one of the best dietary sources of vitamin D, which plays a very important part in building healthy bones and maintaining overall health. Indeed, more and more studies suggest vitamin D may help immunity and cardiovascular health, as well as reduce the risk of certain types of cancers.

People can get more information about serving sizes and access tips and tricks on how to incorporate milk and milk products into their meals and snacks by visiting www.GetEnough.ca. They can also participate in the interactive games that are featured at the "Flat World" exhibit.

About Dairy Farmers of Canada

Dairy Farmers of Canada (DFC) is involved in a number of initiatives that promote good nutrition and healthy living. The Registered Dietitians at DFC are committed to understanding and translating the science and art of healthy eating into effective, innovative, and award winning resources. DFC is completely funded by dairy producers.

SOURCE Dairy Farmers of Canada (DFC)

For further information: For further information: Will Lamont, Stacy O'Rourke, Trillium Corporate Communications Inc., (416) 322-3030, ext. 241/239, will@trilliumpr.com, stacy@trilliumpr.com

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Dairy Farmers of Canada (DFC)

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