Red Rose Sponsors ONEXONE to Change Children's Lives

    
    --Reach Out With Red Rose sponsorship provides $250,000 to ONEXONE and a
    chance for three Canadians to win a volunteer abroad experience--
    

TORONTO, Sept. 24 /CNW/ - For generations, tea has made a difference in people's lives by providing warmth and inspiration. In fact, Arthur W. Pinero, a famous British dramatist once said, "While there's tea, there's hope." Now, Red Rose(R) tea is bringing some of that hope to children in Canada and around the world through the Reach Out with Red Rose(TM) program - an active sponsorship that includes a $250,000 contribution to ONEXONE and the chance for Canadians* to win a volunteer experience with a ONEXONE partner.

"The Reach Out with Red Rose program will help spread the word about the important work we and our charity partners are doing to support, preserve and improve the lives of children in Canada and around the world," said Joey Adler, ONEXONE founder and president of Diesel Canada. "ONEXONE focuses on five pillars - clean water, hunger, education, health care and play - and sponsors like Red Rose help ONEXONE continue to make projects like wells for clean water in Ethiopia and breakfast programs for Canadian kids a reality."

At home, ONEXONE has helped raise funds for Canadian organizations such as Child Find Ontario, Right to Play, War Child Canada and Free the Children. The ONEXONE First Nations Breakfast Program also provides nutritious breakfast for Canadian children during the school year.

Reach out and make a difference to win a once-in- a-lifetime experience

In celebration of the sponsorship, Red Rose is inviting tea lovers to share how they make a difference in the lives of others every day through the Reach Out with Red Rose contest.

Starting September 13, Canadians can submit a short 200-word essay and photo at www.ReachOutWithRedRose.ca that shows what they are doing to change the world - anything from raising thousands of dollars for a charity run to mentoring youth in their community.

From September 20 until October 18, visitors to www.ReachOutWithRedRose.ca will vote for their favourite entry, and the top 10 will move on to the next round of voting, which will take place from October 21 until November 4. The three entries with the highest votes will be reviewed by the Red Rose judging panel, and one lucky person will win a once-in-a lifetime volunteer vacation: a seven-day trip for two, to live and work in Africa on a ONEXONE partner project with Millennium Promise. There will be two additional chances to enter and win next year, with prizes awarded in February and June 2010.

Winners will be invited to blog about their experiences while footage from these incredible trips may be used to create a compelling documentary that will be screened at the ONEXONE Gala during the 2010 Toronto International Film Festival.

For full contest details, visit www.ReachOutWithRedRose.ca.

It's time to get teagether!

Canadians are encouraged to see just how good a cup of Red Rose tea can be by hosting their own tea party for friends, family or even colleagues! The simple gesture of sharing a cup of tea can help enrich the lives of others by raising awareness for the important issues and philanthropic partners that ONEXONE supports.

Tea lovers can download the Red Rose Tea Talk Toolkit at www.ReachOutWithRedRose.ca for recipes, conversation starters, tips for brewing the perfect cup of tea and money saving coupons.

About Unilever Canada

Unilever, one of the world's largest consumer product companies, adds vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Every day, 160 million people choose Unilever brands to feed their families and to clean themselves and their homes. Unilever is best known in Canada by brands such as Becel(R), Lipton(R), Red Rose(R), Slim-Fast(R), Hellmann's(R), Knorr(R), Breyers(R), Popsicle(R), AXE(R), Vaseline(R), Vim(R), Q-Tips(R), Dove(R), Suave(R), Sunsilk(R), and Degree(R). Unilever employs almost 2,000 people across Canada and generated sales of just over C$1.3 billion in 2007. To learn more about Unilever Canada or their products, please visit www.unilever.ca.

About ONEXONE

Founded in 2005 by Diesel Canada president, Joelle (Joey) Adler, ONEXONE is a Canadian charitable organization committed to providing aid and preserving the lives of children in Canada, the U.S. and around the world. ONEXONE's focus is to continue to develop its own programs as well as partnering up with existing organizations in order help promote the premise of a handshake rather than a hand out.

Since its inception, ONEXONE has distributed and facilitated over seven million dollars worldwide for its charity partners and ongoing initiatives.

* Contest is open to Canadians, excluding Quebec, over the age of majority in their province or territory.

SOURCE Unilever Canada Inc.

For further information: For further information: or to arrange an interview, please contact: Riddhi Gandhi, David Kelly, Edelman, (416) 979-1120 x295, 352, Riddhi.gandhi@edelman.com, david.kelly@edelman.com

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